Out-of-Home Advertising in Texas

The State of Texas, located in the southern region of the United States, is the second-largest state by both area and population, with over 29 million residents.

Known for its diverse geography, Texas features everything from vast plains and deserts to forests, rivers, and a coastline along the Gulf of Mexico. Major cities such as Houston, Dallas, San Antonio, and Austin are key cultural and economic hubs, each offering distinct regional characteristics. Economically, Texas is a powerhouse, with industries ranging from oil and gas, technology, agriculture, and manufacturing to healthcare and education. It is also home to a thriving energy sector and has become a leader in renewable energy production, especially wind power.

Texas is a major political force and plays a significant role in national elections. It’s also famous for its vibrant music, food, and arts scenes, particularly in Austin, the "Live Music Capital of the World." The combination of strong economic growth, cultural richness, and historical significance makes Texas one of the most dynamic and influential states in the U.S.

Texas
Markets Available Include:

  • The largest media market in Texas and the fifth-largest in the U.S. This market covers the entire Dallas-Fort Worth metroplex, which includes cities like Arlington and Plano. It is a major hub for media, technology, finance, and transportation industries.

  • The second-largest media market in Texas and the eighth-largest in the country. Houston is a major center for energy (especially oil and gas), healthcare, and international trade, with a diverse and rapidly growing population.

  • San Antonio's media market is heavily influenced by its military presence, tourism, and Hispanic culture. The city is home to several military bases and is known for the Alamo and its vibrant downtown.

  • Austin, the state capital, is known for its tech industry (often referred to as "Silicon Hills") and its music and cultural scene. The city has grown rapidly in recent years, making it a significant media market with a young, tech-savvy population.

  • This media market serves the Rio Grande Valley in South Texas, a region heavily influenced by its proximity to the U.S.-Mexico border. It’s a growing market with a large Hispanic population and strong ties to international trade.

  • Located on the border with Mexico, El Paso's media market includes parts of western Texas and southern New Mexico. The region is shaped by a large military presence, cross-border commerce, and a bilingual population.

  • Serving the coastal bend of Texas, Corpus Christi's media market is smaller but important, with industries like tourism, shipping, and energy shaping the area.

  • This market covers Central Texas, including Waco, Temple, and Bryan-College Station, home to Texas A&M University. It’s a growing market with a mix of education, healthcare, and agriculture.

At PlaceBased, we deliver impactful Out-Of-Home (OOH) media campaigns in high-traffic, everyday locations. Our inventory across Texas includes prime advertising opportunities in places where your audience is engaging with their surroundings. From urban centers to community hubs, we ensure your message reaches the right people in the right place at the right time.

OOH Advertising Inventory in Texas:

  1. Colleges & Universities

    OOH displays in student unions, and libraries

    Posters in high-traffic campus areas (cafeterias, dorms, hallways)

    Window clings and counter displays at on-campus stores

  2. High Schools

    OOH displays in common areas like cafeterias and hallways

    Posters and educational displays in entryways and gymnasiums

  3. Healthcare Facilities

    Waiting room and Pharmacy digital screens

    Posters and digital signage in pharmacy areas

  4. Grocery Stores & Supermarkets

    Point-of-purchase displays near checkout lanes

    Digital screens above pharmacy counters

    Shelf talkers and window graphics

  5. Convenience Stores (C-Stores)

    OOH displays at gas pumps and checkout counters

    Posters and window clings on entrance doors and walls

    Counter displays for take-ones

  6. Fitness Centers & Gyms

    Digital and static signage in lobbies and workout areas

    Locker room posters

    Take-one displays at check-in desks

  7. Entertainment Venues

    Digital and static displays in cinemas and theaters

    Event take-ones at ticket counters

    Posters in waiting areas and lobby spaces

  8. Shopping

    Digital kiosks in retailers, food courts and entryways

    Floor and window clings near popular retail outlets

    Posters and take-one stands in common areas

  9. Community Centers & Public Buildings

    Digital signage in libraries and civic centers

    Poster displays at information desks

    Exterior window clings for local campaigns

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