OOH & DOOH Advertising in Oregon From Portland to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Oregon: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Oregon is home to 4.3 million people (Census, July 2025), from Portland, Salem and Eugene to its smallest towns.
The population is up 0.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Portland-Vancouver-Hillsboro, OR-WA, Salem, OR and Eugene-Springfield, OR (Census V2025 metro estimates), and 19.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Oregon residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Oregon, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Oregon by the numbers.
The latest public data for Oregon, next to the U.S. figure. Every row links to its source.
| Metric | Oregon | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 4,273,586 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.9% | +3.1% | Census V2025 estimates |
| Median age | 40.8 | 39.2 | ACS 2024, B01002 |
| Under 18 | 19.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 15.5% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 1.8% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 4.8% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 3.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 15.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $85,220 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.8% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.2% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 19.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,264,858 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Oregon lives.
The largest Census metro and micro areas touching Oregon, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Oregon portion: 1,997,494
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Oregon.
Age
Median age is 40.8 (U.S. Census Bureau, 2024 ACS 1-year); 19.3% of residents are under 18 and 19.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Oregon is 70.1% non-Hispanic white, 15.5% Hispanic or Latino, 6.3% non-Hispanic multiracial, 4.8% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year). 3.8% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
15.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (9.2%), other Indo-European languages (1.2%) and other Asian and Pacific Island languages (1.1%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $85,220, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.8% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.2% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Oregon State University (Corvallis): 30,743 undergraduates
- University of Oregon (Eugene): 20,497 undergraduates
- Portland State University (Portland): 13,182 undergraduates
- Western Oregon University (Monmouth): 3,103 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
9 federally recognized tribal governments are headquartered in Oregon, including Burns Paiute Tribe; Confederated Tribes of Coos, Lower Umpqua and Siuslaw Indians; Confederated Tribes of Siletz Indians of Oregon; Confederated Tribes of the Grand Ronde Community of Oregon and 5 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Oregon: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Oregon.
Where Oregon's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Tribal & Native health
160,796 Oregon residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 9 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →988 & crisis-line awareness
Oregon's 2024 suicide rate was 20.0 per 100,000, the 9th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Overdose prevention & naloxone
In 2024, Oregon recorded 1,500 drug overdose deaths, a rate of 33.5 per 100,000 and the 12th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
19.9% of Oregon residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Oregon questions, answered.
01Can you run place-based advertising statewide in Oregon?
Yes. Every venue type in our network is available across Oregon, from Portland, Salem, Eugene and Bend to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Oregon markets can a campaign target?
Any of them. The largest Census metro areas in Oregon are Portland-Vancouver-Hillsboro, OR-WA, Salem, OR, Eugene-Springfield, OR (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Oregon campaigns run in Spanish or other languages?
Yes. 15.4% of Oregon residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Oregon?
Yes. 9 federally recognized tribal governments are headquartered in Oregon (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Oregon and neighboring states?
Yes. Many buys run across state lines, for example Oregon with Washington, Idaho, Nevada and California. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Oregon ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Oregon campaign.
Tell us the audience, the markets and the dates. We'll send a Oregon media plan with venues, reach and pricing.