OOH & DOOH Advertising in Washington Seattle, Spokane and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Washington: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Washington is home to 8.0 million people (Census, July 2025), from Seattle, Spokane and Kennewick to its smallest towns.
The population is up 3.8% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Seattle-Tacoma-Bellevue, WA, Spokane-Spokane Valley, WA and Portland-Vancouver-Hillsboro, OR-WA (Census V2025 metro estimates), and 16.6% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Washington residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Washington, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Washington by the numbers.
The latest public data for Washington, next to the U.S. figure. Every row links to its source.
| Metric | Washington | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 8,001,020 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +3.8% | +3.1% | Census V2025 estimates |
| Median age | 38.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.3% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 15.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 3.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 10.6% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 3.5% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 22.3% | 23.0% | ACS 2024, C16001 |
| Median household income | $99,389 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.9% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 16.6% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,781,187 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Washington lives.
The largest Census metro and micro areas touching Washington, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Washington portion: 544,788
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Washington.
Age
Median age is 38.7 (U.S. Census Bureau, 2024 ACS 1-year); 20.8% of residents are under 18 and 17.3% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Washington is 61.5% non-Hispanic white, 15.0% Hispanic or Latino, 10.6% non-Hispanic Asian, 7.0% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year). 3.5% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
22.3% of residents age 5+ speak a language other than English at home. The most common are Spanish (9.1%), other Indo-European languages (2.4%) and other Asian and Pacific Island languages (2.2%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $99,389, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.9% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Washington-Seattle Campus (Seattle): 31,942 undergraduates
- Washington State University (Pullman): 21,099 undergraduates
- Western Washington University (Bellingham): 13,544 undergraduates
- Central Washington University (Ellensburg): 7,833 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
29 federally recognized tribal governments are headquartered in Washington, including Confederated Tribes and Bands of the Yakama Nation; Confederated Tribes of the Chehalis Reservation; Confederated Tribes of the Colville Reservation; Cowlitz Indian Tribe and 25 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Washington: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Washington.
Where Washington's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Washington recorded 3,145 drug overdose deaths, a rate of 37.6 per 100,000 and the 4th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Tribal & Native health
282,431 Washington residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 29 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →988 & crisis-line awareness
Washington's 2024 suicide rate was 14.5 per 100,000, the 21st-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Coverage & Medicaid enrollment
6.5% of Washington residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,781,187 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Washington questions, answered.
01Can you run place-based advertising statewide in Washington?
Yes. Every venue type in our network is available across Washington, from Seattle, Spokane, Kennewick and Olympia to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Washington markets can a campaign target?
Any of them. The largest Census metro areas in Washington are Seattle-Tacoma-Bellevue, WA, Spokane-Spokane Valley, WA, Portland-Vancouver-Hillsboro, OR-WA (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Washington campaigns run in Spanish or other languages?
Yes. 22.3% of Washington residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Washington?
Yes. 29 federally recognized tribal governments are headquartered in Washington (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Washington and neighboring states?
Yes. Many buys run across state lines, for example Washington with Idaho and Oregon. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Washington ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Washington.
Plan your Washington campaign.
Tell us the audience, the markets and the dates. We'll send a Washington media plan with venues, reach and pricing.