OOH & DOOH Advertising in Virginia From Virginia Beach to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Virginia: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Virginia is home to 8.9 million people (Census, July 2025), from Virginia Beach, Richmond and Northern Virginia to its smallest towns.
The population is up 2.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Washington-Arlington-Alexandria, DC-VA-MD-WV, Virginia Beach-Chesapeake-Norfolk, VA-NC and Richmond, VA (Census V2025 metro estimates), and 24.4% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Virginia residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Virginia, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Virginia by the numbers.
The latest public data for Virginia, next to the U.S. figure. Every row links to its source.
| Metric | Virginia | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 8,880,107 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.9% | +3.1% | Census V2025 estimates |
| Median age | 39.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 11.6% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 17.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 7.1% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 18.2% | 23.0% | ACS 2024, C16001 |
| Median household income | $92,090 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.7% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.9% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 24.4% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,635,168 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Virginia lives.
The largest Census metro and micro areas touching Virginia, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Virginia portion: 3,184,545
Virginia portion: 1,742,506
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Virginia.
Age
Median age is 39.4 (U.S. Census Bureau, 2024 ACS 1-year); 21.3% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Virginia is 57.4% non-Hispanic white, 17.9% non-Hispanic Black, 11.6% Hispanic or Latino, 7.1% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
18.2% of residents age 5+ speak a language other than English at home. The most common are Spanish (8.2%), other Indo-European languages (2.8%) and all other languages (1.1%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $92,090, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.7% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.9% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Virginia Polytechnic Institute and State University (Blacksburg): 30,923 undergraduates
- George Mason University (Fairfax): 27,752 undergraduates
- James Madison University (Harrisonburg): 20,888 undergraduates
- Virginia Commonwealth University (Richmond): 20,753 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
7 federally recognized tribal governments are headquartered in Virginia, including Chickahominy Indian Tribe, Inc.; Chickahominy Indians - Eastern Division; Monacan Indian Nation; Nansemond Indian Tribe and 3 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Virginia: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Virginia.
Where Virginia's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Coverage & Medicaid enrollment
6.9% of Virginia residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,635,168 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Tribal & Native health
154,207 Virginia residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 7 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Youth prevention
21.3% of Virginia residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Overdose prevention & naloxone
In 2024, Virginia recorded 1,552 drug overdose deaths, a rate of 17.6 per 100,000 and the 10th-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Virginia questions, answered.
01Can you run place-based advertising statewide in Virginia?
Yes. Every venue type in our network is available across Virginia, from Virginia Beach, Richmond and Northern Virginia to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Virginia markets can a campaign target?
Any of them. The largest Census metro areas in Virginia are Washington-Arlington-Alexandria, DC-VA-MD-WV, Virginia Beach-Chesapeake-Norfolk, VA-NC, Richmond, VA (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Virginia campaigns run in Spanish or other languages?
Yes. 18.2% of Virginia residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Virginia?
Yes. 7 federally recognized tribal governments are headquartered in Virginia (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Virginia and neighboring states?
Yes. Many buys run across state lines, for example Virginia with Maryland, Washington, DC, West Virginia, Kentucky, Tennessee and North Carolina. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Virginia ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Virginia.
Plan your Virginia campaign.
Tell us the audience, the markets and the dates. We'll send a Virginia media plan with venues, reach and pricing.