OOH & DOOH Advertising in Maryland Baltimore to small-town Maryland. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Maryland: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Maryland is home to 6.3 million people (Census, July 2025), from Baltimore, Lexington Park and Hagerstown to its smallest towns.
The population is up 1.4% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Baltimore-Columbia-Towson, MD, Washington-Arlington-Alexandria, DC-VA-MD-WV and Lexington Park, MD (Census V2025 metro estimates), and 14.4% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Maryland residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Maryland, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Maryland by the numbers.
The latest public data for Maryland, next to the U.S. figure. Every row links to its source.
| Metric | Maryland | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 6,265,347 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +1.4% | +3.1% | Census V2025 estimates |
| Median age | 39.8 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 13.3% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 28.7% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 6.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 21.8% | 23.0% | ACS 2024, C16001 |
| Median household income | $102,905 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.1% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.3% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 14.4% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,385,888 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Maryland lives.
The largest Census metro and micro areas touching Maryland, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Maryland portion: 2,524,432
Maryland portion: 157,731
Maryland portion: 107,131
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Maryland.
Age
Median age is 39.8 (U.S. Census Bureau, 2024 ACS 1-year); 21.8% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Maryland is 45.3% non-Hispanic white, 28.7% non-Hispanic Black, 13.3% Hispanic or Latino, 6.9% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
21.8% of residents age 5+ speak a language other than English at home. The most common are Spanish (10.1%), all other languages (2.7%) and other Indo-European languages (2.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $102,905, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.1% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.3% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Maryland-College Park (College Park): 30,760 undergraduates
- Towson University (Towson): 16,136 undergraduates
- University of Maryland-Baltimore County (Baltimore): 10,701 undergraduates
- Morgan State University (Baltimore): 9,019 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Maryland: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Maryland.
Where Maryland's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
10.1% of Maryland residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Overdose prevention & naloxone
In 2024, Maryland recorded 1,772 drug overdose deaths, a rate of 26.9 per 100,000 and the 18th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Youth prevention
21.8% of Maryland residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Tribal & Native health
122,335 Maryland residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). Campaigns run in community centers, clinics and pharmacies in the counties where they live.
Tribal community media →Maryland questions, answered.
01Can you run place-based advertising statewide in Maryland?
Yes. Every venue type in our network is available across Maryland, from Baltimore, Lexington Park, Hagerstown and Salisbury to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Maryland markets can a campaign target?
Any of them. The largest Census metro areas in Maryland are Baltimore-Columbia-Towson, MD, Washington-Arlington-Alexandria, DC-VA-MD-WV, Lexington Park, MD (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Maryland campaigns run in Spanish or other languages?
Yes. 21.8% of Maryland residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Maryland?
Yes. 2.0% of Maryland residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Maryland and neighboring states?
Yes. Many buys run across state lines, for example Maryland with Pennsylvania, Delaware, Virginia, West Virginia and Washington, DC. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Maryland ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Maryland.
Plan your Maryland campaign.
Tell us the audience, the markets and the dates. We'll send a Maryland media plan with venues, reach and pricing.