OOH & DOOH Advertising in Washington, DC Every ward, every block.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Washington, DC: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in every ward and neighborhood.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Washington, DC is home to 693,645 residents (Census, July 2025), at the center of a multi-state metro area.
The population is up 0.6% since 2020, slower than the nation as a whole (Census V2025 estimates). It is part of the Washington-Arlington-Alexandria, DC-VA-MD-WV metro area (Census V2025 metro estimates), and the 2020 Census counted all of its residents as urban (Census 2020).
Place-based media meets Washington, DC residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Washington, DC, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Washington, DC by the numbers.
The latest public data for Washington, DC, next to the U.S. figure. Every row links to its source.
| Metric | Washington, DC | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 693,645 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.6% | +3.1% | Census V2025 estimates |
| Median age | 34.9 | 39.2 | ACS 2024, B01002 |
| Under 18 | 18.5% | 21.4% | ACS 2024, B01001 |
| 65 and older | 12.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 12.6% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 40.7% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 4.9% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.7% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 21.3% | 23.0% | ACS 2024, C16001 |
| Median household income | $109,707 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 17.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 4.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 0.0% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 237,170 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Washington, DC lives.
Washington, DC sits within one Census metro area, shown with the share of its residents who live in Washington, DC (Census V2025 metro estimates). It crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Washington, DC portion: 693,645
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Washington, DC.
Age
Median age is 34.9 (U.S. Census Bureau, 2024 ACS 1-year); 18.5% of residents are under 18 and 12.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Washington, DC is 40.7% non-Hispanic Black, 36.2% non-Hispanic white, 12.6% Hispanic or Latino, 4.9% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
21.3% of residents age 5+ speak a language other than English at home. The most common are Spanish (9.3%), all other languages (3.4%) and French, Haitian or Cajun (2.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $109,707, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 17.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 4.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- George Washington University (Washington): 11,182 undergraduates
- Howard University (Washington): 10,108 undergraduates
- Georgetown University (Washington): 7,569 undergraduates
- American University (Washington): 7,266 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, citywide.
All venue types in our network are available across Washington, DC: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Washington, DC.
Where Washington, DC's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Washington, DC recorded 315 drug overdose deaths, a rate of 43.2 per 100,000 and the 3rd-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Spanish-language outreach
9.3% of Washington, DC residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →988 & crisis-line awareness
Washington, DC's 2024 suicide rate was 5.7 per 100,000, the lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Coverage & Medicaid enrollment
4.5% of Washington, DC residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 237,170 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Washington, DC questions, answered.
01Can you run place-based advertising across all of Washington, DC?
Yes. Every venue type in our network is available across all eight wards, and plans can extend into the Maryland and Virginia suburbs. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Can a DC campaign target specific neighborhoods?
Yes. Plans can be districtwide or limited to specific wards, ZIP codes and neighborhoods. DC sits at the center of the Washington-Arlington-Alexandria metro area, home to 6,465,724 people in 2025 (Census V2025 metro estimates).
03Can Washington, DC campaigns run in Spanish or other languages?
Yes. 21.3% of Washington, DC residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in Washington, DC?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as George Washington University and Howard University.
05Can one plan cover Washington, DC and neighboring states?
Yes. Many buys run across state lines, for example Washington, DC with Maryland and Virginia. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Washington, DC ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Washington, DC.
Plan your Washington, DC campaign.
Tell us the audience, the markets and the dates. We'll send a Washington, DC media plan with venues, reach and pricing.