OOH & DOOH Advertising in Pennsylvania Every corner of Pennsylvania.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Pennsylvania: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Pennsylvania is home to 13.1 million people (Census, July 2025), from Philadelphia, Pittsburgh and Allentown to its smallest towns.
The population is up 0.4% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, Pittsburgh, PA and Allentown-Bethlehem-Easton, PA-NJ (Census V2025 metro estimates), and 23.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Pennsylvania residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Pennsylvania, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Pennsylvania by the numbers.
The latest public data for Pennsylvania, next to the U.S. figure. Every row links to its source.
| Metric | Pennsylvania | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 13,059,432 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.4% | +3.1% | Census V2025 estimates |
| Median age | 41.2 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.1% | 21.4% | ACS 2024, B01001 |
| 65 and older | 20.4% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 9.4% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 10.1% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 4.1% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.4% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 13.1% | 23.0% | ACS 2024, C16001 |
| Median household income | $77,545 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 11.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.8% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 23.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 2,952,912 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Pennsylvania lives.
The largest Census metro and micro areas touching Pennsylvania, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Pennsylvania portion: 4,237,805
Pennsylvania portion: 774,662
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Pennsylvania.
Age
Median age is 41.2 (U.S. Census Bureau, 2024 ACS 1-year); 20.1% of residents are under 18 and 20.4% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Pennsylvania is 71.9% non-Hispanic white, 10.1% non-Hispanic Black, 9.4% Hispanic or Latino, 4.1% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
13.1% of residents age 5+ speak a language other than English at home. The most common are Spanish (6.0%), other Indo-European languages (1.7%) and German or other West Germanic languages (1.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $77,545, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 11.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.8% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Pennsylvania State University (University Park): 42,284 undergraduates
- Temple University (Philadelphia): 20,970 undergraduates
- University of Pittsburgh-Pittsburgh Campus (Pittsburgh): 20,370 undergraduates
- West Chester University of Pennsylvania (West Chester): 14,164 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Pennsylvania: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Pennsylvania.
Where Pennsylvania's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Older adults & Medicare
20.4% of Pennsylvania residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Overdose prevention & naloxone
In 2024, Pennsylvania recorded 3,341 drug overdose deaths, a rate of 25.6 per 100,000 and the 23rd-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
Pennsylvania's 2024 suicide rate was 13.3 per 100,000, the 12th-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Coverage & Medicaid enrollment
5.8% of Pennsylvania residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 2,952,912 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Pennsylvania questions, answered.
01Can you run place-based advertising statewide in Pennsylvania?
Yes. Every venue type in our network is available across Pennsylvania, from Philadelphia, Pittsburgh, Allentown and Harrisburg to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Pennsylvania markets can a campaign target?
Any of them. The largest Census metro areas in Pennsylvania are Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, Pittsburgh, PA, Allentown-Bethlehem-Easton, PA-NJ (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Pennsylvania campaigns run in Spanish or other languages?
Yes. 13.1% of Pennsylvania residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in Pennsylvania?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as Pennsylvania State University and Temple University.
05Can one plan cover Pennsylvania and neighboring states?
Yes. Many buys run across state lines, for example Pennsylvania with New York, New Jersey, Delaware, Maryland, West Virginia and Ohio. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Pennsylvania ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Pennsylvania.
Plan your Pennsylvania campaign.
Tell us the audience, the markets and the dates. We'll send a Pennsylvania media plan with venues, reach and pricing.