OOH & DOOH Advertising in Delaware Every corner of Delaware.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Delaware: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Delaware is home to 1.1 million people (Census, July 2025), from Dover and Seaford to its smallest towns.
The population is up 7.1% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, Dover, DE and Seaford, DE (Census V2025 metro estimates), and 17.4% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Delaware residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Delaware, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Delaware by the numbers.
The latest public data for Delaware, next to the U.S. figure. Every row links to its source.
| Metric | Delaware | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,059,952 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +7.1% | +3.1% | Census V2025 estimates |
| Median age | 42.1 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.7% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 11.7% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 21.4% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 4.8% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 16.2% | 23.0% | ACS 2024, C16001 |
| Median household income | $87,534 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 6.9% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 17.4% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 234,783 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Delaware lives.
The largest Census metro and micro areas touching Delaware, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Delaware portion: 588,026
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Delaware.
Age
Median age is 42.1 (U.S. Census Bureau, 2024 ACS 1-year); 20.3% of residents are under 18 and 21.7% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Delaware is 56.6% non-Hispanic white, 21.4% non-Hispanic Black, 11.7% Hispanic or Latino, 4.8% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
16.2% of residents age 5+ speak a language other than English at home. The most common are Spanish (8.0%), other Indo-European languages (2.0%) and French, Haitian or Cajun (1.3%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $87,534, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 6.9% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Delaware (Newark): 19,071 undergraduates
- Wilmington University (New Castle): 7,906 undergraduates
- Delaware State University (Dover): 4,398 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Delaware: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Delaware.
Where Delaware's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Delaware recorded 338 drug overdose deaths, a rate of 33.4 per 100,000 and the 13th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
21.7% of Delaware residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Coverage & Medicaid enrollment
6.9% of Delaware residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 234,783 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Tribal & Native health
20,724 Delaware residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). Campaigns run in community centers, clinics and pharmacies in the counties where they live.
Tribal community media →Delaware questions, answered.
01Can you run place-based advertising statewide in Delaware?
Yes. Every venue type in our network is available across Delaware, from Dover and Seaford to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Delaware markets can a campaign target?
Any of them. The largest Census metro areas in Delaware are Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, Dover, DE, Seaford, DE (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Delaware campaigns run in Spanish or other languages?
Yes. 16.2% of Delaware residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Delaware?
Yes. 2.0% of Delaware residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Delaware and neighboring states?
Yes. Many buys run across state lines, for example Delaware with Maryland, Pennsylvania and New Jersey. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Delaware ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Delaware campaign.
Tell us the audience, the markets and the dates. We'll send a Delaware media plan with venues, reach and pricing.