OOH & DOOH Advertising in New Jersey From Newark to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across New Jersey: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
New Jersey is home to 9.5 million people (Census, July 2025), from Newark, Jersey City and Trenton to its smallest towns.
The population is up 2.8% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are New York-Newark-Jersey City, NY-NJ, Philadelphia-Camden-Wilmington, PA-NJ-DE-MD and Trenton-Princeton, NJ (Census V2025 metro estimates), and 6.2% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets New Jersey residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across New Jersey, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
New Jersey by the numbers.
The latest public data for New Jersey, next to the U.S. figure. Every row links to its source.
| Metric | New Jersey | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 9,548,215 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.8% | +3.1% | Census V2025 estimates |
| Median age | 40.1 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.5% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.0% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 23.5% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 12.2% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 10.5% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.7% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 34.3% | 23.0% | ACS 2024, C16001 |
| Median household income | $104,294 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 7.7% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 6.2% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,725,496 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where New Jersey lives.
The largest Census metro and micro areas touching New Jersey, ranked by residents in the state (Census V2025 metro estimates). 3 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
New Jersey portion: 7,110,622
New Jersey portion: 1,396,156
New Jersey portion: 112,953
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in New Jersey.
Age
Median age is 40.1 (U.S. Census Bureau, 2024 ACS 1-year); 21.5% of residents are under 18 and 18.0% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
New Jersey is 49.5% non-Hispanic white, 23.5% Hispanic or Latino, 12.2% non-Hispanic Black, 10.5% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
34.3% of residents age 5+ speak a language other than English at home. The most common are Spanish (17.9%), other Indo-European languages (5.9%) and other Asian and Pacific Island languages (1.7%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $104,294, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.7% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Rutgers University-New Brunswick (New Brunswick): 37,751 undergraduates
- Montclair State University (Montclair): 18,376 undergraduates
- Rowan University (Glassboro): 15,841 undergraduates
- Kean University (Union): 11,433 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across New Jersey: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for New Jersey.
Where New Jersey's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
17.9% of New Jersey residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Coverage & Medicaid enrollment
7.7% of New Jersey residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,725,496 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Overdose prevention & naloxone
In 2024, New Jersey recorded 1,992 drug overdose deaths, a rate of 20.2 per 100,000 and the 18th-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Youth prevention
21.5% of New Jersey residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →New Jersey questions, answered.
01Can you run place-based advertising statewide in New Jersey?
Yes. Every venue type in our network is available across New Jersey, from Newark, Jersey City and Trenton to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which New Jersey markets can a campaign target?
Any of them. The largest Census metro areas in New Jersey are New York-Newark-Jersey City, NY-NJ, Philadelphia-Camden-Wilmington, PA-NJ-DE-MD, Trenton-Princeton, NJ (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can New Jersey campaigns run in Spanish or other languages?
Yes. 34.3% of New Jersey residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in New Jersey?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as Rutgers University-New Brunswick and Montclair State University.
05Can one plan cover New Jersey and neighboring states?
Yes. Many buys run across state lines, for example New Jersey with New York, Pennsylvania and Delaware. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my New Jersey ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your New Jersey campaign.
Tell us the audience, the markets and the dates. We'll send a New Jersey media plan with venues, reach and pricing.