OOH & DOOH Advertising in New York New York City, Buffalo and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across New York: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
New York is home to 20.0 million people (Census, July 2025), from New York City, Buffalo and Rochester to its smallest towns.
The population is down 1.0% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are New York-Newark-Jersey City, NY-NJ, Buffalo-Cheektowaga, NY and Rochester, NY (Census V2025 metro estimates), and 12.6% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets New York residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across New York, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
New York by the numbers.
The latest public data for New York, next to the U.S. figure. Every row links to its source.
| Metric | New York | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 20,002,427 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | -1.0% | +3.1% | Census V2025 estimates |
| Median age | 40.1 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.0% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 20.2% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 13.2% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 9.4% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.7% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 31.6% | 23.0% | ACS 2024, C16001 |
| Median household income | $85,820 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 14.0% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.0% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 12.6% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 6,380,652 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where New York lives.
The largest Census metro and micro areas touching New York, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
New York portion: 13,001,826
Media markets we plan in across New York include New York City, Buffalo, Rochester, Syracuse, Albany-Schenectady-Troy and Watertown. Outside these, placements run in smaller cities and rural counties statewide.
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in New York.
Age
Median age is 40.1 (U.S. Census Bureau, 2024 ACS 1-year); 20.0% of residents are under 18 and 18.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
New York is 51.9% non-Hispanic white, 20.2% Hispanic or Latino, 13.2% non-Hispanic Black, 9.4% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
31.6% of residents age 5+ speak a language other than English at home. The most common are Spanish (15.0%), other Indo-European languages (4.1%) and Chinese (3.4%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $85,820, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 14.0% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.0% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- New York University (New York): 28,663 undergraduates
- University at Buffalo (Buffalo): 20,112 undergraduates
- Stony Brook University (Stony Brook): 18,101 undergraduates
- CUNY Hunter College (New York): 16,289 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
8 federally recognized tribal governments are headquartered in New York, including Cayuga Nation; Oneida Indian Nation; Onondaga Nation; Saint Regis Mohawk Tribe and 4 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across New York: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for New York.
Where New York's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
15.0% of New York residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Overdose prevention & naloxone
In 2024, New York recorded 4,449 drug overdose deaths, a rate of 21.3 per 100,000 and the 21st-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
18.9% of New York residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Tribal & Native health
336,427 New York residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 8 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →New York questions, answered.
01Can you run place-based advertising statewide in New York?
Yes. Every venue type in our network is available across New York, from New York City, Buffalo, Rochester and Albany to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which New York markets can a campaign target?
Any of them. The largest Census metro areas in New York are New York-Newark-Jersey City, NY-NJ, Buffalo-Cheektowaga, NY, Rochester, NY (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can New York campaigns run in Spanish or other languages?
Yes. 31.6% of New York residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in New York?
Yes. 8 federally recognized tribal governments are headquartered in New York (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover New York and neighboring states?
Yes. Many buys run across state lines, for example New York with Vermont, Massachusetts, Connecticut, New Jersey and Pennsylvania. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my New York ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond New York.
Plan your New York campaign.
Tell us the audience, the markets and the dates. We'll send a New York media plan with venues, reach and pricing.