Out-of-Home Advertising in New York

The State of New York, located in the northeastern United States, is known for its diverse geography, cultural significance, and economic influence.

It is the fourth most populous state, with over 19 million residents, and is home to New York City, the most populous city in the U.S., often considered the world’s financial, cultural, and media capital. Beyond the metropolitan sprawl of New York City, the state features a wide variety of landscapes, including the Adirondack and the Catskill Mountains, the Finger Lakes, and Niagara Falls. Economically, New York is a powerhouse, with sectors such as finance, healthcare, education, and technology driving growth. The state also boasts a rich history, being one of the original thirteen colonies and a hub for immigration in the 19th and early 20th centuries. Its influence extends beyond economics and politics to arts and culture, where Broadway, world-class museums, and iconic landmarks like the Statue of Liberty continue to shape its global identity.

New York Markets Available Include:

  • NYC is the #1 City in the US, and includes multiple New York boroughs, Manhattan, Brooklyn, Queens, and Staten Island. It’s notable for being the most influential media market, with a highly diverse audience and access to top media outlets.

  • A regional market that includes Buffalo, Niagara Falls, and western New York, known for its strong sports presence and cross-border viewership with Canada. Key industries include healthcare, education, and tourism, making it an essential regional hub.

  • This upstate market covers Rochester and the Finger Lakes, with a focus on technology, healthcare, and education. It has a well-rounded media landscape, supporting industries like manufacturing and innovation.

  • Syracuse’s market covers central New York and is driven by education and healthcare, particularly with Syracuse University playing a major role in local media. Sports, local news, and community events dominate its media scene.

  • A smaller market that serves the Southern Tier, Binghamton is focused on education, manufacturing, and healthcare. Local news and community engagement are key media elements in this more rural region.

  • Watertown serves the North Country and has a strong military focus due to Fort Drum. It’s a small market with rural audiences and some crossover with Canadian media.

At PlaceBased, we deliver impactful Out-Of-Home (OOH) media campaigns in high-traffic, everyday locations. Our inventory across New York State includes prime advertising opportunities in places where your audience is engaging with their surroundings. From urban centers to community hubs, we ensure your message reaches the right people in the right place at the right time. I've shared below an overview of our available inventory across New York.

OOH Advertising Inventory in New York:

  1. Colleges & Universities

    OOH displays in student unions, and libraries

    Posters in high-traffic campus areas (cafeterias, dorms, hallways)

    Window clings and counter displays at on-campus stores

  2. High Schools

    OOH displays in common areas like cafeterias and hallways

    Posters and educational displays in entryways and gymnasiums

  3. Healthcare Facilities

    Waiting room and Pharmacy digital screens

    Posters and digital signage in pharmacy areas

  4. Grocery Stores & Supermarkets

    Point-of-purchase displays near checkout lanes

    Digital screens above pharmacy counters

    Shelf talkers and window graphics

  5. Convenience Stores (C-Stores)

    OOH displays at gas pumps and checkout counters

    Posters and window clings on entrance doors and walls

    Counter displays for take-ones

  6. Fitness Centers & Gyms

    Digital and static signage in lobbies and workout areas

    Locker room posters

    Take-one displays at check-in desks

  7. Entertainment Venues

    Digital and static displays in cinemas and theaters

    Event take-ones at ticket counters

    Posters in waiting areas and lobby spaces

  8. Shopping

    Digital kiosks in retailers, food courts and entryways

    Floor and window clings near popular retail outlets

    Posters and take-one stands in common areas

  9. Community Centers & Public Buildings

    Digital signage in libraries and civic centers

    Poster displays at information desks

    Exterior window clings for local campaigns

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