OOH & DOOH Advertising in West Virginia Charleston to small-town West Virginia. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across West Virginia: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
West Virginia is home to 1.8 million people (Census, July 2025), from Charleston, Huntington and Morgantown to its smallest towns.
The population is down 1.5% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Charleston, WV, Huntington-Ashland, WV-KY-OH and Hagerstown-Martinsburg, MD-WV (Census V2025 metro estimates), and 55.4% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets West Virginia residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across West Virginia, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
West Virginia by the numbers.
The latest public data for West Virginia, next to the U.S. figure. Every row links to its source.
| Metric | West Virginia | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,766,147 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | -1.5% | +3.1% | Census V2025 estimates |
| Median age | 42.9 | 39.2 | ACS 2024, B01002 |
| Under 18 | 19.6% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 2.3% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 3.1% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 0.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 2.8% | 23.0% | ACS 2024, C16001 |
| Median household income | $60,798 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 16.7% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.8% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 55.4% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 485,007 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026 and, for this state, count people enrolled at any time in the month. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where West Virginia lives.
The largest Census metro and micro areas touching West Virginia, ranked by residents in the state (Census V2025 metro estimates). 2 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
West Virginia portion: 185,377
West Virginia portion: 157,549
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in West Virginia.
Age
Median age is 42.9 (U.S. Census Bureau, 2024 ACS 1-year); 19.6% of residents are under 18 and 21.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
West Virginia is 88.9% non-Hispanic white, 4.6% non-Hispanic multiracial, 3.1% non-Hispanic Black, 2.3% Hispanic or Latino (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
2.8% of residents age 5+ speak a language other than English at home. The most common are Spanish (1.4%), other Indo-European languages (0.3%) and German or other West Germanic languages (0.2%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $60,798, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 16.7% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.8% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- West Virginia University (Morgantown): 17,385 undergraduates
- Marshall University (Huntington): 7,266 undergraduates
- Fairmont State University (Fairmont): 2,590 undergraduates
- Shepherd University (Shepherdstown): 2,344 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across West Virginia: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for West Virginia.
Where West Virginia's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, West Virginia recorded 821 drug overdose deaths, a rate of 48.9 per 100,000 and the highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Rural reach
55.4% of West Virginia residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Older adults & Medicare
21.9% of West Virginia residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
West Virginia's 2024 suicide rate was 16.4 per 100,000, the 23rd-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →West Virginia questions, answered.
01Can you run place-based advertising statewide in West Virginia?
Yes. Every venue type in our network is available across West Virginia, from Charleston, Huntington, Morgantown and Beckley to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural West Virginia?
55.4% of West Virginia residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can West Virginia campaigns run in Spanish or other languages?
Yes. 2.8% of West Virginia residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in West Virginia?
Yes. 2.0% of West Virginia residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover West Virginia and neighboring states?
Yes. Many buys run across state lines, for example West Virginia with Ohio, Pennsylvania, Maryland, Virginia and Kentucky. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my West Virginia ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond West Virginia.
Plan your West Virginia campaign.
Tell us the audience, the markets and the dates. We'll send a West Virginia media plan with venues, reach and pricing.