OOH & DOOH Advertising in North Carolina Charlotte, Raleigh and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across North Carolina: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
North Carolina is home to 11.2 million people (Census, July 2025), from Charlotte, Raleigh and Greensboro to its smallest towns.
The population is up 7.2% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Charlotte-Concord-Gastonia, NC-SC, Raleigh-Cary, NC and Greensboro-High Point, NC (Census V2025 metro estimates), and 33.3% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets North Carolina residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across North Carolina, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
North Carolina by the numbers.
The latest public data for North Carolina, next to the U.S. figure. Every row links to its source.
| Metric | North Carolina | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 11,197,968 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +7.2% | +3.1% | Census V2025 estimates |
| Median age | 39.4 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 12.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 19.5% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 3.6% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 14.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $73,958 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.5% | 12.1% | ACS 2024, B17001 |
| No health insurance | 8.6% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 33.3% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 2,811,382 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where North Carolina lives.
The largest Census metro and micro areas touching North Carolina, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
North Carolina portion: 2,484,646
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in North Carolina.
Age
Median age is 39.4 (U.S. Census Bureau, 2024 ACS 1-year); 21.3% of residents are under 18 and 17.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
North Carolina is 59.0% non-Hispanic white, 19.5% non-Hispanic Black, 12.0% Hispanic or Latino, 4.6% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
14.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (9.2%), other Indo-European languages (1.2%) and other Asian and Pacific Island languages (1.1%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $73,958, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.5% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 8.6% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- North Carolina State University at Raleigh (Raleigh): 27,371 undergraduates
- University of North Carolina at Charlotte (Charlotte): 24,453 undergraduates
- University of North Carolina at Chapel Hill (Chapel Hill): 20,752 undergraduates
- East Carolina University (Greenville): 19,896 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Eastern Band of Cherokee Indians, is headquartered in North Carolina (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across North Carolina: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for North Carolina.
Where North Carolina's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
33.3% of North Carolina residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Overdose prevention & naloxone
In 2024, North Carolina recorded 2,780 drug overdose deaths, a rate of 25.7 per 100,000 and the 22nd-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Coverage & Medicaid enrollment
8.6% of North Carolina residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 2,811,382 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Tribal & Native health
313,024 North Carolina residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 1 federally recognized tribal government is headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →North Carolina questions, answered.
01Can you run place-based advertising statewide in North Carolina?
Yes. Every venue type in our network is available across North Carolina, from Charlotte, Raleigh, Greensboro and Winston to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural North Carolina?
33.3% of North Carolina residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can North Carolina campaigns run in Spanish or other languages?
Yes. 14.4% of North Carolina residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in North Carolina?
Yes. 1 federally recognized tribal government is headquartered in North Carolina (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover North Carolina and neighboring states?
Yes. Many buys run across state lines, for example North Carolina with Virginia, Tennessee, Georgia and South Carolina. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my North Carolina ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your North Carolina campaign.
Tell us the audience, the markets and the dates. We'll send a North Carolina media plan with venues, reach and pricing.