OOH & DOOH Advertising in South Carolina Greenville to small-town South Carolina. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across South Carolina: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
South Carolina is home to 5.6 million people (Census, July 2025), from Greenville, Charleston and Columbia to its smallest towns.
The population is up 8.8% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Greenville-Anderson-Greer, SC, Charleston-North Charleston, SC and Columbia, SC (Census V2025 metro estimates), and 32.1% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets South Carolina residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across South Carolina, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
South Carolina by the numbers.
The latest public data for South Carolina, next to the U.S. figure. Every row links to its source.
| Metric | South Carolina | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 5,570,274 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +8.8% | +3.1% | Census V2025 estimates |
| Median age | 40.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.0% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.8% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 7.9% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 23.3% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.0% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.1% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 9.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $72,350 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 13.3% | 12.1% | ACS 2024, B17001 |
| No health insurance | 9.0% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 32.1% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 958,052 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where South Carolina lives.
The largest Census metro and micro areas touching South Carolina, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
South Carolina portion: 454,184
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in South Carolina.
Age
Median age is 40.7 (U.S. Census Bureau, 2024 ACS 1-year); 21.0% of residents are under 18 and 19.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
South Carolina is 61.6% non-Hispanic white, 23.3% non-Hispanic Black, 7.9% Hispanic or Latino, 4.5% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
9.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (5.4%), other Indo-European languages (0.9%) and Russian, Polish or other Slavic languages (0.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $72,350, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 13.3% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 9.0% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of South Carolina-Columbia (Columbia): 29,820 undergraduates
- Clemson University (Clemson): 23,300 undergraduates
- College of Charleston (Charleston): 10,558 undergraduates
- Coastal Carolina University (Conway): 10,377 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Catawba Indian Nation, is headquartered in South Carolina (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across South Carolina: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for South Carolina.
Where South Carolina's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, South Carolina recorded 1,467 drug overdose deaths, a rate of 27.5 per 100,000 and the 16th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Rural reach
32.1% of South Carolina residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Coverage & Medicaid enrollment
9.0% of South Carolina residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 958,052 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Older adults & Medicare
19.8% of South Carolina residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →South Carolina questions, answered.
01Can you run place-based advertising statewide in South Carolina?
Yes. Every venue type in our network is available across South Carolina, from Greenville, Charleston, Columbia and Myrtle Beach to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural South Carolina?
32.1% of South Carolina residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can South Carolina campaigns run in Spanish or other languages?
Yes. 9.0% of South Carolina residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in South Carolina?
Yes. 1 federally recognized tribal government is headquartered in South Carolina (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover South Carolina and neighboring states?
Yes. Many buys run across state lines, for example South Carolina with North Carolina and Georgia. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my South Carolina ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond South Carolina.
Plan your South Carolina campaign.
Tell us the audience, the markets and the dates. We'll send a South Carolina media plan with venues, reach and pricing.