OOH & DOOH Advertising in Tennessee Every corner of Tennessee.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Tennessee: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Tennessee is home to 7.3 million people (Census, July 2025), from Nashville, Memphis and Knoxville to its smallest towns.
The population is up 5.8% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Nashville-Davidson--Murfreesboro--Franklin, TN, Memphis, TN-MS-AR and Knoxville, TN (Census V2025 metro estimates), and 33.8% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Tennessee residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Tennessee, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Tennessee by the numbers.
The latest public data for Tennessee, next to the U.S. figure. Every row links to its source.
| Metric | Tennessee | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 7,315,076 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +5.8% | +3.1% | Census V2025 estimates |
| Median age | 39.1 | 39.2 | ACS 2024, B01002 |
| Under 18 | 21.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.6% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 7.8% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 14.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.0% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.9% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 9.3% | 23.0% | ACS 2024, C16001 |
| Median household income | $71,997 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 13.5% | 12.1% | ACS 2024, B17001 |
| No health insurance | 9.7% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 33.8% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,384,007 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Tennessee lives.
The largest Census metro and micro areas touching Tennessee, ranked by residents in the state (Census V2025 metro estimates). 4 of these metro areas cross state lines, so the same plan can extend into neighboring states without a separate buy.
Tennessee portion: 1,017,584
Tennessee portion: 438,498
Tennessee portion: 264,374
Tennessee portion: 223,318
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Tennessee.
Age
Median age is 39.1 (U.S. Census Bureau, 2024 ACS 1-year); 21.8% of residents are under 18 and 17.6% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Tennessee is 70.5% non-Hispanic white, 14.9% non-Hispanic Black, 7.8% Hispanic or Latino, 4.3% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
9.3% of residents age 5+ speak a language other than English at home. The most common are Spanish (5.8%), other Indo-European languages (0.7%) and all other languages (0.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $71,997, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 13.5% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 9.7% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- The University of Tennessee-Knoxville (Knoxville): 30,418 undergraduates
- Middle Tennessee State University (Murfreesboro): 16,301 undergraduates
- University of Memphis (Memphis): 12,701 undergraduates
- The University of Tennessee-Chattanooga (Chattanooga): 10,074 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Tennessee: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Tennessee.
Where Tennessee's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Tennessee recorded 2,499 drug overdose deaths, a rate of 35.2 per 100,000 and the 8th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Rural reach
33.8% of Tennessee residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Coverage & Medicaid enrollment
9.7% of Tennessee residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,384,007 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →988 & crisis-line awareness
Tennessee's 2024 suicide rate was 16.4 per 100,000, the 22nd-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Tennessee questions, answered.
01Can you run place-based advertising statewide in Tennessee?
Yes. Every venue type in our network is available across Tennessee, from Nashville, Memphis, Knoxville and Chattanooga to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Tennessee?
33.8% of Tennessee residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Tennessee campaigns run in Spanish or other languages?
Yes. 9.3% of Tennessee residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in Tennessee?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as The University of Tennessee-Knoxville and Middle Tennessee State University.
05Can one plan cover Tennessee and neighboring states?
Yes. Many buys run across state lines, for example Tennessee with Kentucky, Virginia, North Carolina, Georgia, Alabama, Mississippi, Arkansas and Missouri. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Tennessee ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Tennessee.
Plan your Tennessee campaign.
Tell us the audience, the markets and the dates. We'll send a Tennessee media plan with venues, reach and pricing.