OOH & DOOH Advertising in Alabama Birmingham, Huntsville and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Alabama: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Alabama is home to 5.2 million people (Census, July 2025), from Birmingham, Huntsville and Mobile to its smallest towns.
The population is up 3.3% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Birmingham, AL, Huntsville, AL and Mobile, AL (Census V2025 metro estimates), and 42.3% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Alabama residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Alabama, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Alabama by the numbers.
The latest public data for Alabama, next to the U.S. figure. Every row links to its source.
| Metric | Alabama | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 5,193,088 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +3.3% | +3.1% | Census V2025 estimates |
| Median age | 39.6 | 39.2 | ACS 2024, B01002 |
| Under 18 | 22.0% | 21.4% | ACS 2024, B01001 |
| 65 and older | 18.5% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 6.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 25.1% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.5% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.2% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 6.4% | 23.0% | ACS 2024, C16001 |
| Median household income | $66,659 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 15.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 8.2% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 42.3% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 930,919 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Alabama lives.
The largest Census metro and micro areas touching Alabama, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Alabama.
Age
Median age is 39.6 (U.S. Census Bureau, 2024 ACS 1-year); 22.0% of residents are under 18 and 18.5% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Alabama is 62.8% non-Hispanic white, 25.1% non-Hispanic Black, 6.0% Hispanic or Latino, 3.8% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
6.4% of residents age 5+ speak a language other than English at home. The most common are Spanish (4.0%), other Indo-European languages (0.4%) and all other languages (0.4%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $66,659, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 15.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 8.2% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- The University of Alabama (Tuscaloosa): 33,227 undergraduates
- Auburn University (Auburn): 26,816 undergraduates
- University of Alabama at Birmingham (Birmingham): 11,635 undergraduates
- Troy University (Troy): 9,805 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Poarch Band of Creek, is headquartered in Alabama (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Alabama: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Alabama.
Where Alabama's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
42.3% of Alabama residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Overdose prevention & naloxone
In 2024, Alabama recorded 1,211 drug overdose deaths, a rate of 25.0 per 100,000 and the 25th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Coverage & Medicaid enrollment
8.2% of Alabama residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 930,919 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →988 & crisis-line awareness
Alabama's 2024 suicide rate was 15.9 per 100,000, the 25th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Alabama questions, answered.
01Can you run place-based advertising statewide in Alabama?
Yes. Every venue type in our network is available across Alabama, from Birmingham, Huntsville, Mobile and Montgomery to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Alabama?
42.3% of Alabama residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Alabama campaigns run in Spanish or other languages?
Yes. 6.4% of Alabama residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Alabama?
Yes. 1 federally recognized tribal government is headquartered in Alabama (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Alabama and neighboring states?
Yes. Many buys run across state lines, for example Alabama with Florida, Georgia, Mississippi and Tennessee. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Alabama ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Alabama campaign.
Tell us the audience, the markets and the dates. We'll send a Alabama media plan with venues, reach and pricing.