OOH & DOOH Advertising in Florida Miami to small-town Florida. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Florida: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Florida is home to 23.5 million people (Census, July 2025), from Miami, Tampa and Orlando to its smallest towns.
The population is up 8.9% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Miami-Fort Lauderdale-West Palm Beach, FL, Tampa-St. Petersburg-Clearwater, FL and Orlando-Kissimmee-Sanford, FL (Census V2025 metro estimates), and 8.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Florida residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Florida, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Florida by the numbers.
The latest public data for Florida, next to the U.S. figure. Every row links to its source.
| Metric | Florida | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 23,462,518 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +8.9% | +3.1% | Census V2025 estimates |
| Median age | 42.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 19.2% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.8% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 28.7% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 14.3% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 3.0% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.6% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 32.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $77,735 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.0% | 12.1% | ACS 2024, B17001 |
| No health insurance | 10.9% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 8.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 3,565,369 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Florida lives.
The largest Census metro and micro areas touching Florida, ranked by residents in the state (Census V2025 metro estimates).
Media markets we plan in across Florida include Miami-Fort Lauderdale, Tampa-St. Petersburg, Orlando-Daytona Beach-Melbourne, Jacksonville, West Palm Beach-Fort Pierce, Fort Myers-Naples, Pensacola-Mobile, Tallahassee-Thomasville, Gainesville and Panama City. Outside these, placements run in smaller cities and rural counties statewide.
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Florida.
Age
Median age is 42.7 (U.S. Census Bureau, 2024 ACS 1-year); 19.2% of residents are under 18 and 21.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Florida is 49.1% non-Hispanic white, 28.7% Hispanic or Latino, 14.3% non-Hispanic Black, 4.0% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
32.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (23.4%), French, Haitian or Cajun (2.9%) and other Indo-European languages (2.0%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $77,735, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.0% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 10.9% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Central Florida (Orlando): 59,146 undergraduates
- University of South Florida (Tampa): 37,207 undergraduates
- University of Florida (Gainesville): 35,629 undergraduates
- Florida State University (Tallahassee): 32,212 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
2 federally recognized tribal governments are headquartered in Florida, including Miccosukee Tribe of Indians; Seminole Tribe of Florida (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Florida: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Florida.
Where Florida's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
23.4% of Florida residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Coverage & Medicaid enrollment
10.9% of Florida residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 3,565,369 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Older adults & Medicare
21.8% of Florida residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Overdose prevention & naloxone
In 2024, Florida recorded 4,958 drug overdose deaths, a rate of 21.3 per 100,000 and the 22nd-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Florida questions, answered.
01Can you run place-based advertising statewide in Florida?
Yes. Every venue type in our network is available across Florida, from Miami, Tampa, Orlando and Jacksonville to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Florida markets can a campaign target?
Any of them. The largest Census metro areas in Florida are Miami-Fort Lauderdale-West Palm Beach, FL, Tampa-St. Petersburg-Clearwater, FL, Orlando-Kissimmee-Sanford, FL (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Florida campaigns run in Spanish or other languages?
Yes. 32.0% of Florida residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Florida?
Yes. 2 federally recognized tribal governments are headquartered in Florida (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Florida and neighboring states?
Yes. Many buys run across state lines, for example Florida with Georgia and Alabama. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Florida ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Florida.
Plan your Florida campaign.
Tell us the audience, the markets and the dates. We'll send a Florida media plan with venues, reach and pricing.