Free Sample Media Planfor Settlement-Funded Youth Campaigns
Settlement money for youth mental health and online safety is reaching states now. This 2-page sample plan shows how a state program or its agency can turn a settlement-funded line item into an offline media plan that's easy to defend: the right audience, the right venues, a realistic timeline, and reporting legislators can read.
Inside:
- A one-page sample plan structure: audience → message → venues → flight → reporting
- How to match venues to audiences: teens, parents of young children, parents of teens, educators, and providers
- A timeline tied to the 2027 payment and legislative calendar
- A pre-launch checklist based on lessons from opioid settlement campaigns
- A list of the reporting fields settlement-funded programs should plan to show
This is a planning template, not legal advice. Whether a campaign can be funded depends on each state's settlement terms and spending decisions.
PlaceBased Media is the offline, place-based media partner for state programs and their agencies.
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Settlement funds guides.
Youth Social Media Settlement Funds
How states can spend Meta and TikTok settlement funds on youth mental health and digital wellness, and how to reach teens and parents offline.
How Can States Spend Meta Settlement Money?
The Meta settlement lets states use funds for "any lawful purpose." See the example uses, who controls the money in each state, and where awareness fits.
Lessons From Opioid Settlement Media Campaigns
What opioid settlement awareness spending got right and wrong, and five lessons for states planning campaigns with Meta and TikTok settlement money.
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