OOH & DOOH Advertising in Vermont Burlington to small-town Vermont. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Vermont: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Vermont is home to 644,663 people (Census, July 2025), from Burlington and Rutland to its smallest towns.
The population is up 0.2% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Burlington-South Burlington, VT, Lebanon-Claremont, NH-VT and Rutland, VT (Census V2025 metro estimates), and 64.9% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Vermont residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Vermont, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Vermont by the numbers.
The latest public data for Vermont, next to the U.S. figure. Every row links to its source.
| Metric | Vermont | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 644,663 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +0.2% | +3.1% | Census V2025 estimates |
| Median age | 43.9 | 39.2 | ACS 2024, B01002 |
| Under 18 | 17.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 22.9% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 2.7% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 0.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.0% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 5.8% | 23.0% | ACS 2024, C16001 |
| Median household income | $82,730 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 9.0% | 12.1% | ACS 2024, B17001 |
| No health insurance | 4.2% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 64.9% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 145,492 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Vermont lives.
The largest Census metro and micro areas touching Vermont, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Vermont portion: 87,314
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Vermont.
Age
Median age is 43.9 (U.S. Census Bureau, 2024 ACS 1-year); 17.3% of residents are under 18 and 22.9% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Vermont is 89.3% non-Hispanic white, 4.5% non-Hispanic multiracial, 2.7% Hispanic or Latino, 2.0% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
5.8% of residents age 5+ speak a language other than English at home. The most common are Spanish (1.4%), other Indo-European languages (1.2%) and French, Haitian or Cajun (0.9%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $82,730, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 9.0% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 4.2% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Vermont (Burlington): 11,743 undergraduates
- Vermont State University (Randolph): 3,590 undergraduates
- Champlain College (Burlington): 2,752 undergraduates
- Middlebury College (Middlebury): 2,738 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Vermont: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Vermont.
Where Vermont's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
64.9% of Vermont residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Overdose prevention & naloxone
In 2024, Vermont recorded 208 drug overdose deaths, a rate of 33.6 per 100,000 and the 9th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
22.9% of Vermont residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
Vermont's 2024 suicide rate was 14.7 per 100,000, the 22nd-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Vermont questions, answered.
01Can you run place-based advertising statewide in Vermont?
Yes. Every venue type in our network is available across Vermont, from Burlington and Rutland to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Vermont?
64.9% of Vermont residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Vermont campaigns run in Spanish or other languages?
Yes. 5.8% of Vermont residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in Vermont?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as University of Vermont and Vermont State University.
05Can one plan cover Vermont and neighboring states?
Yes. Many buys run across state lines, for example Vermont with New York, New Hampshire and Massachusetts. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Vermont ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Vermont campaign.
Tell us the audience, the markets and the dates. We'll send a Vermont media plan with venues, reach and pricing.