OOH & DOOH Advertising in New Hampshire Manchester, Nashua and everywhere between.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across New Hampshire: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
New Hampshire is home to 1.4 million people (Census, July 2025), from Manchester, Nashua and Concord to its smallest towns.
The population is up 2.7% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Boston-Cambridge-Newton, MA-NH, Manchester-Nashua, NH and Concord, NH (Census V2025 metro estimates), and 41.7% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets New Hampshire residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across New Hampshire, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
New Hampshire by the numbers.
The latest public data for New Hampshire, next to the U.S. figure. Every row links to its source.
| Metric | New Hampshire | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,415,342 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.7% | +3.1% | Census V2025 estimates |
| Median age | 43.6 | 39.2 | ACS 2024, B01002 |
| Under 18 | 17.6% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.5% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 5.0% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 1.3% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 2.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.2% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 8.1% | 23.0% | ACS 2024, C16001 |
| Median household income | $99,782 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 7.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 4.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 41.7% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 167,648 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where New Hampshire lives.
The largest Census metro and micro areas touching New Hampshire, ranked by residents in the state (Census V2025 metro estimates). One of these metro areas crosses state lines, so the same plan can extend into neighboring states without a separate buy.
New Hampshire portion: 459,120
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in New Hampshire.
Age
Median age is 43.6 (U.S. Census Bureau, 2024 ACS 1-year); 17.6% of residents are under 18 and 21.5% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
New Hampshire is 86.4% non-Hispanic white, 5.0% Hispanic or Latino, 4.1% non-Hispanic multiracial, 2.7% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
8.1% of residents age 5+ speak a language other than English at home. The most common are Spanish (2.7%), other Indo-European languages (1.3%) and French, Haitian or Cajun (1.2%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $99,782, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 7.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 4.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of New Hampshire (Durham): 11,261 undergraduates
- Dartmouth College (Hanover): 4,541 undergraduates
- Plymouth State University (Plymouth): 3,153 undergraduates
- Keene State College (Keene): 2,699 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across New Hampshire: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for New Hampshire.
Where New Hampshire's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
41.7% of New Hampshire residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Older adults & Medicare
21.5% of New Hampshire residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
New Hampshire's 2024 suicide rate was 16.4 per 100,000, the 21st-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Overdose prevention & naloxone
In 2024, New Hampshire recorded 293 drug overdose deaths, a rate of 21.6 per 100,000 and the 23rd-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →New Hampshire questions, answered.
01Can you run place-based advertising statewide in New Hampshire?
Yes. Every venue type in our network is available across New Hampshire, from Manchester, Nashua and Concord to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural New Hampshire?
41.7% of New Hampshire residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can New Hampshire campaigns run in Spanish or other languages?
Yes. 8.1% of New Hampshire residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Can we reach college students in New Hampshire?
Yes. College placements cover student unions, dining halls, residence halls and rec centers, including at large campuses such as University of New Hampshire and Dartmouth College.
05Can one plan cover New Hampshire and neighboring states?
Yes. Many buys run across state lines, for example New Hampshire with Vermont, Maine and Massachusetts. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my New Hampshire ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your New Hampshire campaign.
Tell us the audience, the markets and the dates. We'll send a New Hampshire media plan with venues, reach and pricing.