OOH & DOOH Advertising in Maine From Portland to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Maine: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Maine is home to 1.4 million people (Census, July 2025), from Portland, Bangor and Lewiston to its smallest towns.
The population is up 3.8% since 2020, faster than the nation as a whole (Census V2025 estimates). Its largest metro areas are Portland-South Portland, ME, Bangor, ME and Lewiston-Auburn, ME (Census V2025 metro estimates), and 61.4% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Maine residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Maine, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Maine by the numbers.
The latest public data for Maine, next to the U.S. figure. Every row links to its source.
| Metric | Maine | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,414,874 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +3.8% | +3.1% | Census V2025 estimates |
| Median age | 44.9 | 39.2 | ACS 2024, B01002 |
| Under 18 | 17.4% | 21.4% | ACS 2024, B01001 |
| 65 and older | 23.5% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 2.3% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 2.0% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.3% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 6.3% | 23.0% | ACS 2024, C16001 |
| Median household income | $76,442 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.6% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 61.4% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 327,698 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Maine lives.
The largest Census metro and micro areas touching Maine, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Maine.
Age
Median age is 44.9 (U.S. Census Bureau, 2024 ACS 1-year); 17.4% of residents are under 18 and 23.5% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Maine is 89.1% non-Hispanic white, 4.5% non-Hispanic multiracial, 2.3% Hispanic or Latino, 2.0% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
6.3% of residents age 5+ speak a language other than English at home. The most common are French, Haitian or Cajun (2.1%), Spanish (1.2%) and other Indo-European languages (0.8%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $76,442, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.6% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Maine (Orono): 8,496 undergraduates
- Unity Environmental University (New Gloucester): 6,483 undergraduates
- University of Southern Maine (Portland): 4,222 undergraduates
- University of Maine at Augusta (Augusta): 2,659 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
5 federally recognized tribal governments are headquartered in Maine, including Aroostook Band of Micmacs; Houlton Band of Maliseet Indians; Passamaquoddy Tribe - Indian Township; Passamaquoddy Tribe - Pleasant Point and 1 more (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Maine: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Maine.
Where Maine's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Rural reach
61.4% of Maine residents lived in rural areas at the 2020 Census (U.S. Census Bureau, 2020 Census). Gas stations, pharmacies and community centers carry the message where billboards and broadcast thin out.
Rural audiences →Overdose prevention & naloxone
In 2024, Maine recorded 483 drug overdose deaths, a rate of 35.2 per 100,000 and the 7th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
23.5% of Maine residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →988 & crisis-line awareness
Maine's 2024 suicide rate was 19.2 per 100,000, the 12th-highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Maine questions, answered.
01Can you run place-based advertising statewide in Maine?
Yes. Every venue type in our network is available across Maine, from Portland, Bangor and Lewiston to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Maine?
61.4% of Maine residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Maine campaigns run in Spanish or other languages?
Yes. 6.3% of Maine residents age 5+ speak a language other than English at home, including French, Haitian or Cajun (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Maine?
Yes. 5 federally recognized tribal governments are headquartered in Maine (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Maine and neighboring states?
Yes. Many buys run across state lines, for example Maine with New Hampshire. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Maine ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Maine.
Plan your Maine campaign.
Tell us the audience, the markets and the dates. We'll send a Maine media plan with venues, reach and pricing.