OOH & DOOH Advertising in Connecticut Hartford to small-town Connecticut. One plan.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Connecticut: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Connecticut is home to 3.7 million people (Census, July 2025), from Hartford, Bridgeport and New Haven to its smallest towns.
The population is up 2.2% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Hartford-West Hartford-East Hartford, CT, Bridgeport-Stamford-Danbury, CT and New Haven, CT (Census V2025 metro estimates), and 13.7% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Connecticut residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Connecticut, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Connecticut by the numbers.
The latest public data for Connecticut, next to the U.S. figure. Every row links to its source.
| Metric | Connecticut | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 3,688,496 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +2.2% | +3.1% | Census V2025 estimates |
| Median age | 41.2 | 39.2 | ACS 2024, B01002 |
| Under 18 | 19.8% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.4% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 19.2% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 9.9% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 4.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 1.6% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 23.7% | 23.0% | ACS 2024, C16001 |
| Median household income | $96,049 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 5.8% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 13.7% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 895,290 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Connecticut lives.
The largest Census metro and micro areas touching Connecticut, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Connecticut.
Age
Median age is 41.2 (U.S. Census Bureau, 2024 ACS 1-year); 19.8% of residents are under 18 and 19.4% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Connecticut is 60.4% non-Hispanic white, 19.2% Hispanic or Latino, 9.9% non-Hispanic Black, 4.8% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
23.7% of residents age 5+ speak a language other than English at home. The most common are Spanish (13.0%), other Indo-European languages (3.7%) and French, Haitian or Cajun (1.5%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $96,049, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 5.8% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Connecticut (Storrs): 19,835 undergraduates
- Central Connecticut State University (New Britain): 7,822 undergraduates
- Sacred Heart University (Fairfield): 7,087 undergraduates
- Yale University (New Haven): 6,758 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
2 federally recognized tribal governments are headquartered in Connecticut, including Mashantucket Pequot Indian Tribe; Mohegan Tribe of Indians of Connecticut (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Connecticut: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Connecticut.
Where Connecticut's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
13.0% of Connecticut residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Overdose prevention & naloxone
In 2024, Connecticut recorded 995 drug overdose deaths, a rate of 26.2 per 100,000 and the 19th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
19.4% of Connecticut residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Coverage & Medicaid enrollment
5.8% of Connecticut residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 895,290 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Connecticut questions, answered.
01Can you run place-based advertising statewide in Connecticut?
Yes. Every venue type in our network is available across Connecticut, from Hartford, Bridgeport, New Haven and Waterbury to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Connecticut markets can a campaign target?
Any of them. The largest Census metro areas in Connecticut are Hartford-West Hartford-East Hartford, CT, Bridgeport-Stamford-Danbury, CT, New Haven, CT (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Connecticut campaigns run in Spanish or other languages?
Yes. 23.7% of Connecticut residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Connecticut?
Yes. 2 federally recognized tribal governments are headquartered in Connecticut (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Connecticut and neighboring states?
Yes. Many buys run across state lines, for example Connecticut with New York, Massachusetts and Rhode Island. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Connecticut ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Connecticut campaign.
Tell us the audience, the markets and the dates. We'll send a Connecticut media plan with venues, reach and pricing.