OOH & DOOH Advertising in Rhode Island From Providence to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Rhode Island: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Rhode Island is home to 1.1 million people (Census, July 2025), from Providence to its smallest towns.
The population is up 1.6% since 2020, slower than the nation as a whole (Census V2025 estimates). It is part of the Providence-Warwick, RI-MA metro area (Census V2025 metro estimates), and 8.9% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Rhode Island residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Rhode Island, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Rhode Island by the numbers.
The latest public data for Rhode Island, next to the U.S. figure. Every row links to its source.
| Metric | Rhode Island | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,114,521 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | +1.6% | +3.1% | Census V2025 estimates |
| Median age | 41.0 | 39.2 | ACS 2024, B01002 |
| Under 18 | 18.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 19.8% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 18.8% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 4.8% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 3.7% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.0% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 23.6% | 23.0% | ACS 2024, C16001 |
| Median household income | $83,504 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 12.2% | 12.1% | ACS 2024, B17001 |
| No health insurance | 4.6% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 8.9% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 283,863 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Rhode Island lives.
Rhode Island sits within one Census metro area, shown with the share of its residents who live in Rhode Island (Census V2025 metro estimates). It crosses state lines, so the same plan can extend into neighboring states without a separate buy.
Rhode Island portion: 1,114,521
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Rhode Island.
Age
Median age is 41.0 (U.S. Census Bureau, 2024 ACS 1-year); 18.3% of residents are under 18 and 19.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Rhode Island is 66.1% non-Hispanic white, 18.8% Hispanic or Latino, 5.5% non-Hispanic multiracial, 4.8% non-Hispanic Black (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
23.6% of residents age 5+ speak a language other than English at home. The most common are Spanish (14.2%), other Indo-European languages (4.2%) and other Asian and Pacific Island languages (1.2%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $83,504, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 12.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 4.6% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Rhode Island (Kingston): 13,381 undergraduates
- Brown University (Providence): 7,226 undergraduates
- Rhode Island College (Providence): 5,049 undergraduates
- Providence College (Providence): 4,229 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
One federally recognized tribal government, Narragansett Indian Tribe, is headquartered in Rhode Island (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Rhode Island: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Rhode Island.
Where Rhode Island's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Spanish-language outreach
14.2% of Rhode Island residents age 5+ speak Spanish at home (U.S. Census Bureau, 2024 ACS 1-year). In-language creative runs in grocery stores, laundromats, community centers and clinics.
Hispanic audiences →Overdose prevention & naloxone
In 2024, Rhode Island recorded 323 drug overdose deaths, a rate of 28.0 per 100,000 and the 15th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Older adults & Medicare
19.8% of Rhode Island residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Tribal & Native health
22,314 Rhode Island residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 1 federally recognized tribal government is headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Rhode Island questions, answered.
01Can you run place-based advertising statewide in Rhode Island?
Yes. Every venue type in our network is available across Rhode Island, from Providence to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Rhode Island markets can a campaign target?
Any of them. Rhode Island is part of the Providence-Warwick, RI-MA metro area (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Rhode Island campaigns run in Spanish or other languages?
Yes. 23.6% of Rhode Island residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Rhode Island?
Yes. 1 federally recognized tribal government is headquartered in Rhode Island (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Rhode Island and neighboring states?
Yes. Many buys run across state lines, for example Rhode Island with Connecticut and Massachusetts. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Rhode Island ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Rhode Island.
Plan your Rhode Island campaign.
Tell us the audience, the markets and the dates. We'll send a Rhode Island media plan with venues, reach and pricing.