Markets · Alaska

OOH & DOOH Advertising in Alaska Anchorage to small-town Alaska. One plan.

PlaceBased Media plans, places and verifies place-based and DOOH advertising across Alaska: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.

  • 500,000+ locations
  • AAM-audited delivery
  • English, Spanish + 15 more languages
  • Fully managed
Driver fueling up at night beside a pump with an ad topper

Alaska is home to 737,270 people (Census, July 2025), from Anchorage, Fairbanks and Juneau to its smallest towns.

The population is up 0.5% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Anchorage, AK, Fairbanks-College, AK and Juneau, AK (Census V2025 metro estimates), and 35.1% of residents lived in rural areas at the 2020 Census (Census 2020).

Place-based media meets Alaska residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Alaska, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.

02
Market snapshot

Alaska by the numbers.

The latest public data for Alaska, next to the U.S. figure. Every row links to its source.

Alaska market snapshot
MetricAlaskaU.S.Source
Population (July 1, 2025)737,270341,784,857Census V2025 estimates
Change since April 2020+0.5%+3.1%Census V2025 estimates
Median age36.339.2ACS 2024, B01002
Under 1823.5%21.4%ACS 2024, B01001
65 and older14.8%18.0%ACS 2024, B01001
Hispanic or Latino7.7%20.0%ACS 2024, B03002
Black (non-Hispanic)2.4%11.7%ACS 2024, B03002
Asian (non-Hispanic)5.9%6.2%ACS 2024, B03002
American Indian / Alaska Native (alone or in combination)21.1%2.7%ACS 2024, B02010
Speak a language other than English at home (age 5+)14.2%23.0%ACS 2024, C16001
Median household income$95,665$81,604ACS 2024, B19013
Below poverty level10.2%12.1%ACS 2024, B17001
No health insurance11.0%8.2%ACS 2024, B27010
Rural population (2020 Census)35.1%19.9%Census 2020 urban/rural
Medicaid & CHIP enrollment (June 2026)206,73973,167,389CMS, preliminary

Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).

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Top markets

Where Alaska lives.

The largest Census metro and micro areas touching Alaska, ranked by residents in the state (Census V2025 metro estimates).

Anchorage, AKMetro area · 405,821 residents (2025)
Fairbanks-College, AKMetro area · 93,972 residents (2025)
Juneau, AKMicro area · 31,609 residents (2025)

Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.

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Audience & demographics

Who you reach in Alaska.

Shopping carts with ad panels outside a store

Age

Median age is 36.3 (U.S. Census Bureau, 2024 ACS 1-year); 23.5% of residents are under 18 and 14.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).

Race & ethnicity

Alaska is 57.0% non-Hispanic white, 11.0% non-Hispanic multiracial, 7.7% Hispanic or Latino, 5.9% non-Hispanic Asian (U.S. Census Bureau, 2024 ACS 1-year). 21.1% of residents identify as American Indian or Alaska Native, alone or in combination (U.S. Census Bureau, 2024 ACS 1-year).

Languages at home

14.2% of residents age 5+ speak a language other than English at home. The most common are all other languages (4.0%), Spanish (3.1%) and Tagalog (incl. Filipino) (2.3%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.

Income & coverage

Median household income is $95,665, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.2% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 11.0% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).

Major universities

  • University of Alaska Anchorage (Anchorage): 7,212 undergraduates
  • University of Alaska Fairbanks (Fairbanks): 4,207 undergraduates

Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).

Tribal nations

228 federally recognized tribal governments are headquartered in Alaska, including Agdaagux Tribe of King Cove; Akiachak Native Community; Akiak Native Community; Alatna Village and 224 more (BIA Tribal Leaders Directory).

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Public health

Public health use cases for Alaska.

Where Alaska's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.

01

Tribal & Native health

155,821 Alaska residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 228 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.

Tribal community media →
02

Overdose prevention & naloxone

In 2024, Alaska recorded 340 drug overdose deaths, a rate of 45.1 per 100,000 and the 2nd-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.

See the naloxone case study →
03

988 & crisis-line awareness

Alaska's 2024 suicide rate was 29.7 per 100,000, the highest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.

See the 988 case study →
04

Coverage & Medicaid enrollment

11.0% of Alaska residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 206,739 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.

Medicaid audiences →
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FAQ

Alaska questions, answered.

01Can you run place-based advertising statewide in Alaska?

Yes. Every venue type in our network is available across Alaska, from Anchorage, Fairbanks and Juneau to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.

02How do you reach rural Alaska?

35.1% of Alaska residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.

03Can Alaska campaigns run in Spanish or other languages?

Yes. 14.2% of Alaska residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.

04Do you reach tribal communities in Alaska?

Yes. 228 federally recognized tribal governments are headquartered in Alaska (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.

05Can one plan cover Alaska and neighboring states?

Yes. Many buys run across state lines, for example Alaska with Washington. One plan, one invoice and one proof-of-performance report cover every state.

06How do I know my Alaska ads actually ran?

Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.

Plan your Alaska campaign.

Tell us the audience, the markets and the dates. We'll send a Alaska media plan with venues, reach and pricing.