Public Health Advertising:
Case Studies
Browse real-world public health, healthcare, and government advertising campaigns executed through PlaceBased's national OOH and DOOH network.
Real Campaigns.
Real Communities.
Real Impact.
Explore how PlaceBased Media helps government agencies, healthcare organizations, nonprofits, and brands reach priority audiences through strategic place-based advertising, point-of-care media, digital out-of-home (DOOH), and community-based marketing. Each case study highlights the campaign objectives, audience strategy, media execution, and measurable results delivered across more than 300 U.S. markets.
Public Health Advertising: Case StudiesReal campaigns. Real impact.
Browse real-world public health, healthcare, and government advertising campaigns executed through PlaceBased's national OOH and DOOH network.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Real Campaigns. Real Communities. Real Impact.
Explore how PlaceBased Media helps government agencies, healthcare organizations, nonprofits, and brands reach priority audiences through strategic place-based advertising, point-of-care media, digital out-of-home (DOOH), and community-based marketing. Each case study highlights the campaign objectives, audience strategy, media execution, and measurable results delivered across more than 300 U.S. markets.
Anti-Littering Awareness Campaign
See how PlaceBased delivered an anti-littering public awareness campaign across 103 gas station locations, using pump-top and digital advertising to reach motorists across 55 communities and 60 ZIP codes.
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988 Suicide & Crisis Lifeline Awareness Campaign Case Study
Discover how PlaceBased Media increased awareness of the 988 Suicide & Crisis Lifeline through a statewide place-based media campaign reaching communities across healthcare, education, and neighborhood venues.
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Youth 988 Awareness Campaign: Reaching Teens Through Schools & Community Media
Learn how community-based media expanded awareness of the 988 Suicide & Crisis Lifeline through trusted healthcare, education, and community environments using a statewide place-based strategy.
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Naloxone Education & Fentanyl Awareness Campaign
Discover how PlaceBased Media executed a nationwide, federally funded fentanyl awareness and naloxone education campaign across healthcare, community, college, LGBTQ+, Tribal, and rural environments to reach underserved populations.
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HIV Prevention & PrEP Awareness Campaign
How place-based media in clinics, bars, campuses and community venues raised PrEP awareness among the people most likely to benefit.
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Youth Mental Health Awareness Campaign
How posters, standees and screens in schools and community venues put youth mental health resources in front of teens and parents.
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Pharmacy Digital Vaccination Campaign
See how a city public health department ran flu, COVID-19 and RSV vaccination messages on digital screens in 36 pharmacies, five more than planned, in English and Spanish.
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Call Before You Dig 811 Campaign
See how a statewide utility-safety organization ran call-811 reminders at gas stations, c-stores, farm supply retailers and nurseries: 178 locations delivered on 132 contracted.
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Public health
Campaigns for health departments and nonprofits.
Explore public health →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →DOOH
Digital screens across every venue type.
Explore DOOH →See every media solution.
All media solutions →
Youth Mental Health Awareness Campaign Case Study
How a State Health Department reached young people at 125 high schools, colleges and community centers, 30 more than contracted, with place-based OOH.
HIV Prevention Awareness Campaign Case Study
How a health brand ran an HIV prevention awareness campaign at 287 LGBTQ+ bars, bathhouses and saunas in 17 U.S. markets, 23 more than contracted.
988 Suicide & Crisis Lifeline Awareness Campaign Case Study
Discover how PlaceBased Media increased awareness of the 988 Suicide & Crisis Lifeline through a statewide place-based media campaign reaching communities across healthcare, education, and neighborhood venues.