Pharmacy Digital Screen Advertising Case Study Vaccine reminders at the pharmacy.
How a city public health department used digital pharmacy screens to promote flu, COVID-19 and RSV vaccination, with screens installed in 36 pharmacies, including 5 bonus locations.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Respiratory-season vaccination messages, inside the pharmacies where people get vaccinated
A city public health department ran a flu, COVID-19 and RSV vaccination campaign and wanted the message inside local pharmacies, where residents pick up prescriptions, wait for a pharmacist and get vaccinated.
PlaceBased ran the campaign on digital pharmacy screens. The screens hang on pharmacy walls, in waiting areas beside immunization signage and near prescription drop-off.
The creative carried one simple call to action, “Get vaccinated. Protect yourself and loved ones.”, and ran in both English and Spanish (“Protégete a ti y a tus seres queridos de los virus respiratorios. Vacúnate.”).
The campaign was planned for 31 pharmacies. PlaceBased installed it in 36 pharmacies: five bonus locations above the plan.
Pharmacies are among the most familiar health settings in a community. Pairing public health advertising with the pharmacy counter puts a vaccination reminder in front of people at the moment they can act on it.
The campaign at a glance.
- Client typeCity public health department
- TopicFlu, COVID-19 and RSV vaccination
- VenuePharmacies
- FormatDigital pharmacy screens
- Locations36 installed: 31 planned + 5 bonus
- LanguagesEnglish and Spanish creative
Details come from the campaign’s proof-of-performance report. The photos on this page are example pharmacy screens from other placements, not from this campaign.
Inside the pharmacies.
Digital pharmacy screens sit where people wait for prescriptions and vaccinations. The examples below are from other campaigns and show how the format looks in a store.
Pair it with
Pharmacies
Screens, posters and counter displays at pickup.
Explore pharmacies →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Public health
Campaigns for health departments and nonprofits.
Explore public health →DOOH
Digital screens across every venue type.
Explore DOOH →Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →See every case study.
All case studies →Put your message at the pharmacy.
Tell us who you need to reach and where. We'll map pharmacies to your audience and come back with formats, locations and a plan that fits your budget.
