OOH & DOOH Advertising in Louisiana Every corner of Louisiana.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Louisiana: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Louisiana is home to 4.6 million people (Census, July 2025), from New Orleans, Baton Rouge and Lafayette to its smallest towns.
The population is down 0.9% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are New Orleans-Metairie, LA, Baton Rouge, LA and Lafayette, LA (Census V2025 metro estimates), and 28.5% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Louisiana residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Louisiana, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Louisiana by the numbers.
The latest public data for Louisiana, next to the U.S. figure. Every row links to its source.
| Metric | Louisiana | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 4,618,189 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | -0.9% | +3.1% | Census V2025 estimates |
| Median age | 38.7 | 39.2 | ACS 2024, B01002 |
| Under 18 | 23.1% | 21.4% | ACS 2024, B01001 |
| 65 and older | 17.8% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 7.8% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 30.2% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 1.8% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.1% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 9.0% | 23.0% | ACS 2024, C16001 |
| Median household income | $60,986 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 18.7% | 12.1% | ACS 2024, B17001 |
| No health insurance | 7.7% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 28.5% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 1,264,327 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Louisiana lives.
The largest Census metro and micro areas touching Louisiana, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Louisiana.
Age
Median age is 38.7 (U.S. Census Bureau, 2024 ACS 1-year); 23.1% of residents are under 18 and 17.8% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Louisiana is 55.2% non-Hispanic white, 30.2% non-Hispanic Black, 7.8% Hispanic or Latino, 4.3% non-Hispanic multiracial (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
9.0% of residents age 5+ speak a language other than English at home. The most common are Spanish (5.1%), French, Haitian or Cajun (1.5%) and Vietnamese (0.6%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $60,986, below the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 18.7% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 7.7% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- Louisiana State University and Agricultural & Mechanical College (Baton Rouge): 30,594 undergraduates
- University of Louisiana at Lafayette (Lafayette): 12,428 undergraduates
- Southeastern Louisiana University (Hammond): 9,514 undergraduates
- Louisiana Tech University (Ruston): 8,312 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Tribal nations
4 federally recognized tribal governments are headquartered in Louisiana, including Chitimacha Tribe of Louisiana; Coushatta Tribe of Louisiana; Jena Band of Choctaw Indians; Tunica-Biloxi Indian Tribe (BIA Tribal Leaders Directory).
Every venue type, statewide.
All venue types in our network are available across Louisiana: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Louisiana.
Where Louisiana's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Overdose prevention & naloxone
In 2024, Louisiana recorded 1,467 drug overdose deaths, a rate of 33.5 per 100,000 and the 11th-highest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →Youth prevention
23.1% of Louisiana residents are under 18 (U.S. Census Bureau, 2024 ACS 1-year). Vaping, cannabis and mental health messages run in high schools, community centers and youth sports.
High school media →Coverage & Medicaid enrollment
7.7% of Louisiana residents had no health insurance (U.S. Census Bureau, 2024 ACS 1-year), and 1,264,327 were enrolled in Medicaid or CHIP in June 2026 (CMS, June 2026 preliminary). Enrollment and renewal reminders belong at the pharmacy counter, in clinics and at grocery checkouts.
Medicaid audiences →Tribal & Native health
98,831 Louisiana residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year), and 4 federally recognized tribal governments are headquartered in the state (BIA Tribal Leaders Directory). Campaigns run in tribal community centers and IHS locations, planned with tribal partners.
Tribal community media →Louisiana questions, answered.
01Can you run place-based advertising statewide in Louisiana?
Yes. Every venue type in our network is available across Louisiana, from New Orleans, Baton Rouge, Lafayette and Shreveport to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02How do you reach rural Louisiana?
28.5% of Louisiana residents lived in rural areas at the 2020 Census (Census 2020). We lean on gas stations, pharmacies, grocery stores and community centers, the places rural residents visit every week.
03Can Louisiana campaigns run in Spanish or other languages?
Yes. 9.0% of Louisiana residents age 5+ speak a language other than English at home, including Spanish (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Louisiana?
Yes. 4 federally recognized tribal governments are headquartered in Louisiana (BIA Tribal Leaders Directory). We place media in tribal community centers, IHS locations and reservation venues, planned with tribal partners.
05Can one plan cover Louisiana and neighboring states?
Yes. Many buys run across state lines, for example Louisiana with Texas, Arkansas and Mississippi. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Louisiana ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan your Louisiana campaign.
Tell us the audience, the markets and the dates. We'll send a Louisiana media plan with venues, reach and pricing.