OOH & DOOH Advertising in Hawaii From Honolulu to the county line.
PlaceBased Media plans, places and verifies place-based and DOOH advertising across Hawaii: clinics, pharmacies, gas stations, grocery stores, schools, campuses and more, in big metros and small towns alike.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Hawaii is home to 1.4 million people (Census, July 2025), from Honolulu, Kahului and Hilo to its smallest towns.
The population is down 1.5% since 2020, slower than the nation as a whole (Census V2025 estimates). Its largest metro areas are Urban Honolulu, HI, Kahului-Wailuku, HI and Hilo-Kailua, HI (Census V2025 metro estimates), and 13.9% of residents lived in rural areas at the 2020 Census (Census 2020).
Place-based media meets Hawaii residents where they already are: at the pump, in line at the pharmacy, in the clinic waiting room, on campus and at the grocery store. Every venue type in our network is available across Hawaii, and one managed plan covers creative specs, placement, photo proof and AAM-audited reporting.
Hawaii by the numbers.
The latest public data for Hawaii, next to the U.S. figure. Every row links to its source.
| Metric | Hawaii | U.S. | Source |
|---|---|---|---|
| Population (July 1, 2025) | 1,432,820 | 341,784,857 | Census V2025 estimates |
| Change since April 2020 | -1.5% | +3.1% | Census V2025 estimates |
| Median age | 41.5 | 39.2 | ACS 2024, B01002 |
| Under 18 | 20.3% | 21.4% | ACS 2024, B01001 |
| 65 and older | 21.5% | 18.0% | ACS 2024, B01001 |
| Hispanic or Latino | 10.2% | 20.0% | ACS 2024, B03002 |
| Black (non-Hispanic) | 1.6% | 11.7% | ACS 2024, B03002 |
| Asian (non-Hispanic) | 35.6% | 6.2% | ACS 2024, B03002 |
| American Indian / Alaska Native (alone or in combination) | 2.8% | 2.7% | ACS 2024, B02010 |
| Speak a language other than English at home (age 5+) | 25.1% | 23.0% | ACS 2024, C16001 |
| Median household income | $100,745 | $81,604 | ACS 2024, B19013 |
| Below poverty level | 10.0% | 12.1% | ACS 2024, B17001 |
| No health insurance | 3.5% | 8.2% | ACS 2024, B27010 |
| Rural population (2020 Census) | 13.9% | 19.9% | Census 2020 urban/rural |
| Medicaid & CHIP enrollment (June 2026) | 391,710 | 73,167,389 | CMS, preliminary |
Percentages from the American Community Survey are 2024 1-year estimates and carry margins of error. Medicaid & CHIP counts are CMS preliminary figures for June 2026. U.S. ACS comparisons use the national rows of the same tables (data.census.gov).
Where Hawaii lives.
The largest Census metro and micro areas touching Hawaii, ranked by residents in the state (Census V2025 metro estimates).
Populations are July 1, 2025 Census estimates for Core Based Statistical Areas (not Nielsen DMAs). Coverage is not limited to these markets: placements run statewide, including rural counties.
Who you reach in Hawaii.
Age
Median age is 41.5 (U.S. Census Bureau, 2024 ACS 1-year); 20.3% of residents are under 18 and 21.5% are 65 or older (U.S. Census Bureau, 2024 ACS 1-year).
Race & ethnicity
Hawaii is 35.6% non-Hispanic Asian, 22.2% non-Hispanic multiracial, 20.7% non-Hispanic white, 10.2% Hispanic or Latino (U.S. Census Bureau, 2024 ACS 1-year).
Languages at home
25.1% of residents age 5+ speak a language other than English at home. The most common are other Asian and Pacific Island languages (11.5%), Tagalog (incl. Filipino) (4.6%) and Chinese (2.6%) (U.S. Census Bureau, 2024 ACS 1-year). Our network runs creative in English, Spanish and 15+ more languages.
Income & coverage
Median household income is $100,745, above the U.S. median of $81,604 (U.S. Census Bureau, 2024 ACS 1-year). 10.0% of residents live below the poverty level (U.S. Census Bureau, 2024 ACS 1-year) and 3.5% are uninsured (U.S. Census Bureau, 2024 ACS 1-year).
Major universities
- University of Hawaii at Manoa (Honolulu): 15,029 undergraduates
- Brigham Young University-Hawaii (Laie): 2,889 undergraduates
- University of Hawaii-West Oahu (Kapolei): 2,519 undergraduates
- Hawaii Pacific University (Honolulu): 2,392 undergraduates
Largest bachelor's-granting campuses by undergraduate enrollment, online-first schools excluded (College Scorecard, Oct 2026 release).
Every venue type, statewide.
All venue types in our network are available across Hawaii: 500,000+ locations in 300+ U.S. markets, with AAM-audited delivery and photo proof of every placement.
Public health use cases for Hawaii.
Where Hawaii's public data points, and the venues that fit. Health departments, nonprofits and agencies use these plans.
Older adults & Medicare
21.5% of Hawaii residents are 65 or older (U.S. Census Bureau, 2024 ACS 1-year). Pharmacies, clinics and grocery stores reach them during routine errands.
Aging population →Tribal & Native health
40,884 Hawaii residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). Campaigns run in community centers, clinics and pharmacies in the counties where they live.
Tribal community media →Overdose prevention & naloxone
In 2024, Hawaii recorded 333 drug overdose deaths, a rate of 21.0 per 100,000 and the 20th-lowest of the 50 states and DC (CDC NCHS, 2024). Naloxone, fentanyl-awareness and treatment-locator messages fit gas stations, bars, pharmacies and restrooms.
See the naloxone case study →988 & crisis-line awareness
Hawaii's 2024 suicide rate was 13.7 per 100,000, the 15th-lowest of the 50 states and DC (CDC NCHS, 2024). 988 messages work in colleges, community centers, barbershops and clinic waiting rooms.
See the 988 case study →Hawaii questions, answered.
01Can you run place-based advertising statewide in Hawaii?
Yes. Every venue type in our network is available across Hawaii, from Honolulu, Kahului and Hilo to small towns and rural counties. We plan, place and verify the whole buy, across 500,000+ locations in 300+ U.S. markets.
02Which Hawaii markets can a campaign target?
Any of them. The largest Census metro areas in Hawaii are Urban Honolulu, HI, Kahului-Wailuku, HI, Hilo-Kailua, HI (Census V2025 metro estimates). Plans can be statewide, metro-only or down to specific ZIP codes and neighborhoods.
03Can Hawaii campaigns run in Spanish or other languages?
Yes. 25.1% of Hawaii residents age 5+ speak a language other than English at home, including Tagalog (U.S. Census Bureau, 2024 ACS 1-year). We run creative in English, Spanish and 15+ more languages network-wide.
04Do you reach tribal communities in Hawaii?
Yes. 2.8% of Hawaii residents identify as American Indian or Alaska Native alone or in combination (U.S. Census Bureau, 2024 ACS 1-year). We reach them through community centers, clinics and pharmacies in the counties where they live.
05Can one plan cover Hawaii and neighboring states?
Yes. Many buys run across state lines, for example Hawaii with California. One plan, one invoice and one proof-of-performance report cover every state.
06How do I know my Hawaii ads actually ran?
Every placement is documented with photo proof, and delivery is audited by the Alliance for Audited Media (AAM). You get a post-campaign report by venue and market.
Plan beyond Hawaii.
Plan your Hawaii campaign.
Tell us the audience, the markets and the dates. We'll send a Hawaii media plan with venues, reach and pricing.