Military & Veteran Communities: military base advertisingOn base, at the post, in the community.
Military base advertising puts your message where service members, veterans and their families spend their day: on base in high-traffic facilities, and in veteran service organizations and gathering places in their hometowns. PlaceBased plans, installs and verifies digital screens and print on base with our own team, as part of a fully managed place-based campaign.
- Digital screens + print
- Installed by our own team
- Recruitment + health campaigns
- Fully managed
Why military and veteran community advertising works
Military bases are unique environments, with a concentrated population of service members, veterans and their families in one place. Veteran service organizations carry that community into hometowns across the country.
A concentrated audience
Service members and their families live, work, shop and eat on base, so a focused plan reaches the community where it lives and works.
Part of the daily routine
Exchanges, commissaries, dining facilities and fitness centers are everyday stops, so messages are seen again and again.
Trusted spaces
Family support centers, chapels and veteran gathering places are where people go for help, connection and community.
Placed by our own team
We install on-base media ourselves, so placements go up right, stay up and come back with photo proof.
Where we place media on base
Our network includes digital screens and print displays in high-traffic facilities, installed by our own team. Available venues vary by installation.
- 01Exchanges and commissariesSome of the most frequented places on base, where service members and families shop and run errands.
- 02Dining facilitiesWhere service members and their families gather to eat meals together.
- 03Recreation and fitness centersGame rooms, fitness facilities, sports courts and lounges for time off duty.
- 04Family support centersHubs for resources, events, workshops and support groups for military families.
- 05Community centersGathering places for social events, meetings and educational programs.
- 06Chapels and places of worshipSpaces for services, counseling and community gatherings.
Where veterans gather.
Veteran service organizations anchor veteran life in many communities. Placements there reach veterans at meetings, events and community gatherings, close to home.
- Veteran service organization posts and chapters
- Veteran halls and meeting spaces
- Veteran health and resource centers
- Community venues near bases
Many veteran posts are also part of our bar and restaurant media network.
Those who serve, and those who support them.
On-base and veteran community media reaches the full military and veteran community, at home and in uniform.
- Active-duty service members
- Guard and Reserve
- Military spouses and families
- Young people on base and nearby
- Veterans of every generation
- Caregivers of veterans
Reach the next generation, on base and nearby.
Recruitment campaigns need to reach young people and the families who help them decide. We place recruitment messages on base, in the communities around installations and at high schools near military bases, on digital screens and print.
- Youth and teens on base
- Nearby communities and gathering places
- High schools near military bases
- Parents and families who influence the decision
Read more in our guide to military recruitment marketing with local OOH media.
Campaigns that fit military and veteran audiences
Recruitment, health, benefits and outreach messages all work well on base and in the veteran community.
- Military recruitmentReach youth and their families on base, in nearby communities and at high schools near bases.
- Mental health and resiliencySuicide prevention and the 988 Lifeline, PTSD and TBI support, stress management.
- Substance use and harm reductionOpioids, fentanyl, alcohol misuse and vaping prevention.
- Tobacco cessationQuitting resources and youth vaping prevention.
- Physical health and readinessFitness, nutrition and preventive screenings.
- Chronic disease preventionDiabetes, heart health and cancer detection.
- Workforce and education transitionEducation benefits, transition programs, veteran hiring and job training.
- Family and community healthMaternal and child health, relationship resources and caregiver support.
- Benefits and outreachVeteran benefits navigation, fraud prevention, financial literacy and local services.
Digital and print formats on base
We run both digital screens and print on base, and match each placement to what the facility allows.
- Digital screens in high-traffic facilities
- Posters and wall displays in hallways, lobbies and common areas
- Free-standing floor standees
- Take-ones with display stands, so people can bring information home
- Counter displays and tabletop signage
- Window clings
How a military and veteran campaign works
Plan
Tell us your audience, goals, markets and budget. We map bases, veteran community venues and nearby schools to the places you need to reach.
Create
Use your creative or work with our team to adapt it for digital screens and each print format.
Place
We handle printing and shipping, and our own installation team places your media on base.
Verify
Every placement is backed by photo proof, so you can see exactly where your message ran.
Pair military and veteran communities with other place-based media
Service members, veterans and their families also visit schools, clinics, pharmacies and community venues off base. Combine channels to reach the same people across their week, all fully managed by PlaceBased.
High schools
Hallways, cafeterias and gyms, including schools near bases.
Explore high schools →Bars & restaurants
Including many veteran posts.
Explore bars & restaurants →Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Pharmacies
Counter, shelf and screen, at pickup.
Explore pharmacies →Community centers
Rec centers, gyms and youth sports.
Explore community centers →See every media solution.
All media solutions →Learn more about marketing to military and veteran audiences, read our guides to advertising on military bases, military recruitment marketing and veteran mental health through out-of-home media, or see veteran organizations at work in the 988 Lifeline awareness campaign case study.
Frequently asked questions
01What is military base advertising?
Place-based media, including digital screens and print posters, standees, take-ones and counter displays, placed on base and in the veteran community where service members, veterans and their families spend time.
02Where on base can ads run?
Our on-base network includes high-traffic facilities such as exchanges and commissaries, dining facilities, recreation and fitness centers, family support centers, community centers and chapels. Available venues and formats vary by installation.
03Do you offer digital screens or print?
Both. We run digital screens and print formats on base, and match each placement to what the facility allows.
04Who installs the ads on base?
We do. PlaceBased places on-base media itself with our own installation team, so every campaign is fully managed from planning to proof of placement.
05Can I run a military recruitment campaign?
Yes. Recruitment campaigns can reach young people and their families on base, in nearby communities and at high schools near military installations.
06Who does military and veteran advertising reach?
Active-duty service members, Guard and Reserve, military spouses and families, young people on base and nearby, veterans, and the caregivers who support them.
07Is it a good fit for public health campaigns?
Yes. On-base and veteran community placements support suicide prevention and 988 awareness, PTSD and TBI support, substance use and harm reduction, tobacco cessation, benefits education and other health outreach.
08How do I know my ads ran?
Every campaign comes with location lists, placement confirmation and proof-of-placement photos.
Let's talk.
Tell us who you need to reach and where. We'll build a military and veteran community plan that fits your goals and budget.