Media solution · Pizza boxes

Pizza Box Advertising Delivered. Right to the table.

Pizza box advertising delivers your message straight into homes. A pizza box topper or a branded box rides along with carryout and delivery orders, then sits on the kitchen counter or table while the family eats. PlaceBased plans, places and verifies pizza box media as part of a fully managed place-based campaign.

  • 500,000+ locations
  • AAM-audited delivery
  • English, Spanish + 15 more languages
  • Fully managed
Pizza box toppers on stacked pizza boxes beside a counter card at a pizzeria register
Pizza box toppers and counter cards
01
Why it works

Why pizza box advertising works

Pizza night is shared. The box is opened by everyone at the table, and your message comes into the home with the meal instead of competing for attention on the street.

01

Into the home

Toppers and branded boxes go home with carryout and delivery orders.

02

Seen by the whole table

Families, roommates and friends all see the box when it is opened.

03

Time with the message

The box stays on the counter or table through the meal, and toppers are easy to keep.

04

Local by design

Pizzerias serve nearby neighborhoods, so you can plan by ZIP code, city or state.

02
Who it's for

Who you reach with pizza box ads

  • 01Families with kidsPizza is a go-to dinner for busy parents and caregivers.
  • 02Young adults and studentsApartments, dorms and shared homes order often.
  • 03Game-day and event crowdsLarger orders reach groups gathered to watch and celebrate.
  • 04Neighborhood householdsThe people who live within a pizzeria's delivery area.
03
Media solution · Pizza boxes

Campaigns that fit pizza box advertising

  1. Public health and safetyShare household messages such as safe medicine storage, smoke alarms and vaccines.
  2. 988 Suicide & Crisis Lifeline and mental healthPut the number in front of families at home.
  3. Drunk and impaired driving preventionReach groups gathered for game days and holidays.
  4. Health coverage and enrollmentPromote open enrollment, Medicaid and other coverage with a simple call to action.
  5. Local services and offersPut an offer or a phone call to action in front of nearby households.
04
Formats

Pizza box advertising formats

  • Pizza box toppers: printed cards placed on top of each box before it goes out the door
  • Branded pizza boxes: your creative printed on the box itself
  • Counter cards near the register, to pair with toppers in the shop
  • In-language creative in Spanish, English and other languages
Pizza box topper card on top of an orange pizza box
Pizza box toppers
Illustrated pizza box with a topper, next to a counter card and card reader on a pizzeria counter
Counter cards
05
How it works

How a pizza box campaign works

01

Plan

Tell us your audience, goals, markets and budget. We map pizzerias to the ZIP codes, cities and states you need to reach.

02

Create

Use your creative or work with our team to adapt it for toppers and boxes.

03

Place

We handle printing, shipping and distribution to every location in the plan.

04

Verify

Every placement is backed by photo proof, so you can see exactly where your message ran.

07
FAQ

Frequently asked questions

01What is pizza box advertising?

Pizza box advertising is place-based media that goes out with pizza orders, such as pizza box toppers placed on top of each box and branded pizza boxes printed with your creative.

02What is a pizza box topper?

A pizza box topper is a printed card or flyer placed on top of a pizza box before carryout or delivery. Customers see it when they pick up or open the box.

03Where is pizza box advertising available?

Campaigns can be planned nationally or by state, city or ZIP code. Contact us to check pizzeria availability in your markets.

04Is pizza box advertising good for public health campaigns?

Yes. Pizza box ads reach families and young adults at home, which makes them a good fit for household safety, 988, vaccine and prevention messages.

05Can pizza box ads run in Spanish?

Yes. Creative can run in Spanish, English or both, and other languages are available.

06How do I know my ads ran?

Every placement is backed by photo proof, and your campaign is fully managed from planning to reporting.

Let's talk.

Tell us who you need to reach and where. We'll build a pizza box plan that fits your goals and budget.