Coffee Shop Advertising Every cup. In hand.
Coffee shop advertising puts your message in the hands of customers during a daily routine. A branded coffee sleeve travels with every cup, from the counter to the car, the desk or the walk home, and counter cards, standees and posters reach people while they order and wait. PlaceBased plans, places and verifies coffee shop media as part of a fully managed place-based campaign.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
Why coffee shop advertising works
A coffee run is a habit. People come back often, stand at the counter while their drink is made and leave holding your message.
In hand, not just in view
A branded sleeve is held for the life of the drink, so your message gets seen again and again.
Repeat visits
Regulars stop in several times a week, so the same customers see your campaign more than once.
Time at the counter
Ordering and waiting gives counter cards, standees and posters a moment to be read.
Local by design
Coffee shops are neighborhood businesses, so you can plan by ZIP code, city or state.
Who you reach in coffee shops
- 01Commuters and workersMorning and midday customers on the way to work or between meetings.
- 02Students and young adultsCoffee shops near campuses and downtowns are regular study and meeting spots.
- 03Parents and caregiversA quick stop during school drop-off, errands and weekend outings.
- 04Neighborhood regularsLocals who visit the same shop week after week.
Campaigns that fit coffee shops
- 988 Suicide & Crisis Lifeline and mental healthKeep the number in view in a familiar, low-pressure setting.
- Public health and safetyShare clear next steps for vaccines, screenings, water safety and other local health messages.
- Tobacco and vaping preventionReach young adults and parents with quit and prevention messages.
- Health coverage and enrollmentPromote open enrollment, Medicaid and other coverage with a simple call to action.
- Local services and offersPut a message or offer in front of customers who live and work nearby.
Coffee shop advertising formats
- Branded coffee sleeves, handed out with every hot drink
- Counter take-ones and cards with display stands, so customers can bring information home
- Standees near the entrance, counter and pickup area
- Posters near the counter and seating areas
- In-language creative in Spanish, English and other languages
How a coffee shop campaign works
Plan
Tell us your audience, goals, markets and budget. We map coffee shops to the ZIP codes, cities and states you need to reach.
Create
Use your creative or work with our team to adapt it for sleeves, counter cards, standees and posters.
Place
We handle printing, shipping and distribution to every location in the plan.
Verify
Every placement is backed by photo proof, so you can see exactly where your message ran.
Pair coffee shops with other place-based media
Coffee shops work well as part of a neighborhood plan. Combine them with grocery stores, bars and restaurants, gas stations, laundromats and community centers to reach the same people across their week, all fully managed by PlaceBased.
Grocery stores
Entrance, aisle, cart and checkout.
Explore grocery stores →Bars & restaurants
Screens, mirror clings, table tents and coasters.
Explore bars & restaurants →Gas stations
Pump toppers, gas station TV and c-store screens.
Explore gas stations →Laundromats
Long, repeat visits in renter-heavy neighborhoods.
Explore laundromats →Community centers
Rec centers, gyms and youth sports.
Explore community centers →See every media solution.
All media solutions →Frequently asked questions
01What is coffee shop advertising?
Coffee shop advertising is place-based media inside coffee shops and cafes, such as branded coffee sleeves, counter take-ones and cards, standees and posters.
02How do branded coffee sleeves work?
Your creative is printed on the cardboard sleeves that go around hot drinks. Participating shops hand them out with each cup, so customers hold your message while they drink.
03Where is coffee shop advertising available?
Campaigns can be planned nationally or by state, city or ZIP code. Contact us to check coffee shop availability in your markets.
04Is coffee shop advertising good for public health campaigns?
Yes. Repeat visits, time at the counter and a message customers carry with them make coffee shops a good fit for 988, mental health, vaccine and prevention messages.
05Can coffee shop ads run in Spanish?
Yes. Creative can run in Spanish, English or both, and other languages are available.
06How do I know my ads ran?
Every placement is backed by photo proof, and your campaign is fully managed from planning to reporting.
Let's talk.
Tell us who you need to reach and where. We'll build a coffee shop plan that fits your goals and budget.