Point-of-Care (POC) advertising is one of the most powerful and contextually relevant ways to reach patients and caregivers during key health decision moments. Unlike broad-based media channels, POC ads reach people in trusted medical environments, where attention is high and messaging can directly influence behavior.

Every day, veterans across the country face mental health challenges stemming from their time in service. Rates of PTSD, depression, anxiety, and substance use remain significantly higher among veterans compared to the general population. Despite the urgent need for support, many veterans face barriers to seeking help, including stigma, lack of awareness, or difficulty accessing care. This is where out-of-home (OOH) media can play a unique and powerful role — reaching veterans where they live, work, and gather, and helping to connect them with life-changing resources.

As cannabis legalization continues to expand across the United States, public understanding is struggling to keep up. In a country where over half of states now permit some form of legal cannabis use, the nuances around legality, health risks, and responsible use remain blurred for many. Despite broader access, significant gaps in awareness continue to shape public behavior, impact youth perceptions, and challenge public health and safety efforts.

Local advertising isn’t just about throwing up a billboard and hoping for the best. Today’s most successful campaigns use a mix of high-impact touchpoints that blend into everyday life. Below are six proven local advertising strategies to help you build visibility and trust—starting right in your own backyard.

In today’s world of constant screen time and fleeting digital impressions, reaching young audiences takes more than another ad in their feed. Out-of-home (OOH) advertising—especially within the context of schools—offers a powerful, underutilized channel to connect with students where they spend the majority of their time: in person, in school, and in the real world.

Digital Out-of-Home (DOOH) advertising is transforming urban environments into high-impact media channels. By placing dynamic screens in transit hubs, retail hotspots, and public spaces, brands reach consumers outside their homes at crucial touchpoints. Today, one-third of all Out-of-Home spend is in DOOH, and this channel is expected to grow another 10% in 2024 as marketers increasingly shift budgets from other media.

African Americans experience disproportionately high chronic disease burdens—such as obesity, hypertension, diabetes, and cancer. In response, public health campaigns that are culturally grounded, community-engaged, and place-based have proven to be far more effective in improving health outcomes.

Learn how to advertise in schools using place-based out-of-home (OOH) media. Discover formats like posters, digital screens, and brochure holders to reach students, parents, and educators with impactful, hyperlocal messaging.

From shocking visuals to compelling narratives, some campaigns have not only captured attention but have also fundamentally shifted societal attitudes towards smoking. This article explores 10 powerful tobacco control advertising examples that changed the game, highlighting innovative strategies that delivered impactful messages.

As the competition for college-bound students intensifies, universities are rethinking their outreach strategies. Traditional digital ads and mailers aren’t enough to cut through the noise—especially when targeting Gen Z. That’s why many forward-thinking institutions are turning to place-based out-of-home (OOH) advertising in high schools to connect with students where they are: in the halls, cafeterias, and common areas of their schools.

Discover how Truck Stop Advertising helps brands reach drivers and travelers on the go. Learn about pump top ads, in-store displays, and high-impact strategies to engage mobile audiences.

The foundation of teen outreach is trust. Show up consistently—at schools, events, or anywhere teens gather—without an agenda. Just be present. On social platforms, engage the way real users do: share entertaining posts, comment genuinely, and collaborate with local youth-focused brands or groups.

Public health policies play a critical role in shaping the health outcomes of communities. Effective policies can lead to improved health, reduced disparities, and better overall community wellness. This comprehensive guide explores the fundamentals of creating and implementing impactful public health policies, emphasizing the role of strategic communication and outreach to enhance education and community engagement.

In the digital-out-of-home (DOOH) space, location isn’t just about where a screen is placed—it’s about how advertisers can use geography to connect with the right people at the right time. Location-based targeting for digital billboard networks allows brands, agencies, and public organizations to deliver messages that are more relevant, more engaging, and ultimately more effective.

Imagine a world where healthcare decisions happen in real time—right where the patient is. Point-of-care (POC) marketing is making this possible by delivering targeted health messages and solutions at the exact moment care is being considered or delivered. Whether it’s in a doctor’s office, pharmacy, clinic, or urgent care setting, POC strategies connect patients with relevant information, treatments, and support when they’re most engaged.

Reaching the right audience at the right time and place has become a cornerstone of effective marketing. Location-based marketing solutions, particularly in place-based Out-of-Home (OOH) advertising, have emerged as powerful tools for brands to engage consumers meaningfully.

By strategically placing ads in familiar, high-traffic areas, non-profits can engage with community members, driving essential educational initiatives that address pressing local needs. From promoting literacy programs to advocating for health initiatives, place-based OOH advertising creates touchpoints that resonate deeply with residents.

In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new heights. From dynamic visuals to interactive experiences, mastering the art of DOOH content creation requires a perfect blend of creativity and strategy.

In the digital-out-of-home (DOOH) space, location isn’t just about where a screen is placed—it’s about how advertisers can use geography to connect with the right people at the right time.

Place-based Out-of-Home (OOH) advertising is the fastest-growing segment in the industry, reaching audiences in high-engagement environments like salons, clinics, gas stations, and community centers. In this 2025 report, we highlight the top place-based OOH companies in the U.S.—including PlaceBased, the nation’s largest alternative and place-based OOH network—along with market growth data, key players, and why this format is redefining how brands and campaigns connect with communities.