In this article, we delve into the realm of Creative DOOH Content, exploring the best practices and showcasing inspiring examples that will elevate your campaigns to new heights. From dynamic visuals to interactive experiences, mastering the art of DOOH content creation requires a perfect blend of creativity and strategy.

In the digital-out-of-home (DOOH) space, location isn’t just about where a screen is placed—it’s about how advertisers can use geography to connect with the right people at the right time.

Digital out-of-home (DOOH) advertising has revolutionized how brands connect with consumers in real-world settings. With 73% favorability ratings surpassing all other media formats and 96% of marketers planning to increase investment, DOOH combines the massive reach of traditional outdoor advertising with digital precision targeting and real-time optimization. This comprehensive guide explores DOOH formats from programmatic billboards to place-based screens, proven strategies for campaign planning and execution, advanced measurement and attribution capabilities, and innovative approaches including interactive displays and dynamic creative optimization. Learn how leading brands leverage DOOH's unique advantages—contextual relevance, verified impressions, and seamless mobile integration—to drive measurable business outcomes and achieve superior ROI in today's omnichannel marketing landscape.

With the rise in fentanyl-related deaths, it has become imperative to educate the public about the risks associated with this synthetic drug. Out-of-home advertising, which includes poster displays, billboards, bus shelters, and public transit advertising, offers an effective medium to reach a large and diverse audience and deliver crucial messages about fentanyl prevention and awareness.

Place-based Out-of-Home (OOH) advertising is the fastest-growing segment in the industry, reaching audiences in high-engagement environments like salons, clinics, gas stations, and community centers. In this 2025 report, we highlight the top place-based OOH companies in the U.S.—including PlaceBased, the nation’s largest alternative and place-based OOH network—along with market growth data, key players, and why this format is redefining how brands and campaigns connect with communities.

This blog explores the power of DOOH and place-based OOH advertising, their unique advantages, and how they’re redefining the advertising landscape.

Immigrants and their descendants drive much of the U.S. population growth, with over 44 million foreign-born residents as of recent estimates. These communities are not a monolith—they encompass a variety of languages, cultural practices, and socioeconomic backgrounds.

In a world where traditional health campaigns often fall short, innovative approaches are needed to engage communities and drive behavioral change. That's why we're looking at the power of place-based advertising and its potential to transform the health outcomes of American Indian communities.

The National Alliance on Mental Illness (NAMI) plays a crucial role in advocating for mental health awareness, education, and support across the country. As mental health challenges continue to affect individuals of all ages, NAMI’s efforts to meet people where they are—physically and emotionally—has never been more important. That’s why more NAMI affiliates are turning to place-based out-of-home (OOH) media to increase their visibility and connect with communities in meaningful ways.

Why do some health campaigns resonate deeply within communities while others falter? The answer often lies in how well these initiatives align with the cultural fabric of their audiences. Culturally relevant health campaigns integrate the unique beliefs, practices, and languages that define each community’s approach to health and wellness.

Opioid overdoses continue to be a devastating public health crisis, impacting individuals across all demographics. In the United States, over 80,000 people lost their lives to opioid overdoses in 2021, according to the National Institute on Drug Abuse (NIDA), highlighting the urgent need for intervention.

Reaching teenagers with advertising campaigns requires more than flashy graphics or catchy slogans. Teens represent a unique demographic characterized by their distinct values, behaviors, and preferences, making them both a challenging and rewarding audience to engage. As trendsetters with growing purchasing power and influence over family decisions, teens can make or break a brand's relevance in the market. Advertising to Teens can be impactful for many messages.

Effective health communication is vital in an information-saturated world. Whether you're a healthcare professional, wellness advocate, or part of a health organization, building connections with your audience is essential for fostering trust and encouraging positive health behaviors.

What is a health campaign? Public health campaigns have become more crucial than ever in advocating for positive behavioral changes and transforming communities for the better. However, the path to a successful public health campaign is not always clear, and many organizations struggle to create meaningful impact. Health advertising campaigns must be targeted and drive engagement.

One of the most effective ways to reach Latin audiences is through place-based Out-of-Home (OOH) advertising, which places messages in high-traffic, familiar environments.

By leveraging the power of place-based OOH media, brands can create powerful connections with young demographics in an environment where they spend a significant portion of their day—their high school. Imagine the impact of eye-catching billboards, digital screens, or interactive displays in the hallways, cafeterias, or sports arenas of high schools.

Place-based OOH advertising offers a unique opportunity to capture the attention of the campus crowd. Whether it's digital billboards strategically placed near campus or ads on shuttle buses, this advertising allows you to effectively engage with students where they spend most of their time.

Discover powerful LGBTQ+ marketing strategies with this guide to place-based advertising. Learn how brands can connect with LGBTQ+ audiences through inclusive campaigns in bars, health centers, salons, Pride events, and more. Perfect for public health, nonprofit, and brand marketers seeking impactful, gay-friendly advertising.

With its ability to reach consumers on the go, this form of advertising has proven to be highly effective in promoting health-related messages. From billboards strategically placed near fitness centers to digital screens in healthcare waiting rooms, place-based OOH media allows brands to target key audiences in high-traffic areas.

As the holiday season approaches and festivities ramp up, it's important to prioritize responsible drinking to ensure the safety of ourselves and those around us. Learn creative ways to prevent drunk driving. One effective strategy to promote responsible drinking and prevent impaired driving is through place-based out-of-home (OOH) advertising at bars and other alcohol-serving establishments.