Digital out-of-home (DOOH) advertising: target your audience by place and languageScreens in the places people choose.
Digital out-of-home (DOOH) advertising runs your message on screens inside the places people visit on purpose: healthcare facilities, schools, colleges, grocery stores, gas stations, and community venues. Unlike a billboard, it reaches a defined audience, and you can target by DMA, ZIP code, venue type, or language. PlaceBased Media buys DOOH programmatically or direct.
- 500,000+ locations
- AAM-audited delivery
- English, Spanish + 15 more languages
- Fully managed
A screen in a place with a purpose.
DOOH ads run in a rotating loop on digital screens in the places people shop, study, receive care, work, and spend time. Plan nationally, or target by state, DMA, county, city, ZIP code, neighborhood, venue type, or audience. Creative updates without reprinting and can change by location, language, or time of day.
- Static digital ads, motion graphics, or short video
- Multiple creative versions, in English and other languages
- Market- or location-specific creative and daypart scheduling
- Contextual messages by venue or audience
- Programmatic or directly purchased inventory
Screens people notice, and act on.
76% of recent DOOH viewers took action because of a DOOH ad.
Source: OAAA / The Harris Poll, “Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%),” 2024.73% of consumers view DOOH ads favorably, vs. 50% for TV/video and 48% for social media.
Source: OAAA / The Harris Poll, “Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%),” 2024.74% of mobile users took action on their phone after seeing a DOOH ad.
Source: OAAA / The Harris Poll, “Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%),” 2024.Of shoppers who visited a business after a directional DOOH ad, 93% made a purchase.
Source: OAAA / The Harris Poll, “Three Quarters of Consumers View DOOH Ads Favorably (73%) or Have Recently Taken Action After Seeing a DOOH Ad (76%),” 2024.Start with the audience, not the road.
Digital billboards
- Broad audiences on highways and major roads
- Reach whoever happens to drive past
- Location chosen for traffic
Place-based DOOH
- People inside places they visit on purpose
- Patients, students, shoppers, families
- Locations chosen for the audience and the message
- Less wasted exposure
Where a message appears changes how relevant it feels: a safety message near streets, a health message in a pharmacy, a product ad near the point of purchase.
500,000+ locations. One plan.
Start with the venues where DOOH works best, or combine them into one coordinated campaign. See every market we cover →
Messages that adapt.
Public health messages rarely stay the same for long. DOOH lets agencies update creative quickly when things change: a heat advisory, an outbreak update, a new vaccine clinic, an open-enrollment deadline.
It also makes in-language messaging practical. The same campaign can run in English in one ZIP code and Spanish or another language in the next, matched to the community each screen serves.
Targeting happens by place, not by person. Health campaigns are planned by venue type, medical specialty, and geography, never by individual patient health data.
Beyond the ZIP code.
We layer census demographics, health-disparity indicators, population density, language preferences, and community data to choose venues, so screens land in the communities that need the message, including those broad-reach media overlook.
Hispanic & Latino / Black & African American / Asian American & Pacific Islander / LGBTQ+ / Rural / Multicultural OOH
Seen on social. Seen again in person.
People may first meet a campaign on social, streaming, search, radio, or TV, then see it again on a screen in a place they trust. That repetition builds recall and ties digital outreach to the real world.
Plan
Audience, geography, goals, timeline, and budget set the venue mix.
Specs
We provide dimensions, file formats, and animation limits for each network.
Run
Production coordination, scheduling, and execution across networks.
Report
Delivery, pacing, venue reporting, and engagement signals.
Questions, answered.
01What is DOOH advertising?
Digital out-of-home (DOOH) uses digital screens to reach people outside their homes: in healthcare facilities, schools, colleges, grocery stores, gas stations, restaurants, community centers, retail, and transit areas. Unlike online ads, it reaches people in real-world places.
02How is DOOH different from traditional OOH?
Traditional OOH uses printed formats like billboards, posters, and wall graphics. DOOH uses screens, so creative can change without printing and adapt by location, audience, language, or time of day. Place-based DOOH focuses on screens inside or near specific destinations.
03Where can DOOH ads be placed?
In healthcare facilities, high schools, colleges, grocery stores, gas stations, community centers, bars and restaurants, retail, transit, and entertainment venues.
04How does DOOH target specific audiences?
By state, DMA, county, city, ZIP code, neighborhood, venue category, audience segment, or healthcare specialty, informed by census demographics, density, language, and health-disparity data.
05Can DOOH use video or multiple ads?
Depending on the network: static digital ads, motion graphics, short video, or several versions by audience, market, language, venue, or time of day. We provide specs for each campaign.
06Is DOOH effective for public health?
Yes. Messages run in the communities and places most relevant to the topic, and multilingual or market-specific versions can run under one campaign identity.
07Can DOOH reach multicultural and underserved communities?
Yes. Hyper-local screens in trusted neighborhood places reach Hispanic, Black, Asian American and Pacific Islander, LGBTQ+, and rural communities, with venue, language, and creative chosen for each.
08Can DOOH campaigns be local or nationwide?
Both. Run in one community, selected markets, or nationwide, built around counties, ZIP codes, DMAs, priority neighborhoods, or individual venues.
09How much does DOOH advertising cost?
It depends on markets, venues, number of screens, flight length, impressions, targeting, creative formats, and measurement. There's no single price, so we build plans around your goals and budget.
10How is a DOOH campaign measured?
Estimated impressions, screen delivery, coverage, pacing, venue reporting, QR activity, web traffic, and brand-lift research where available. Measurement varies by network and plan.
11What is programmatic DOOH?
Programmatic DOOH buys and delivers screen inventory through technology platforms based on targeting and scheduling rules. Not every place-based network is programmatic, so we recommend direct, programmatic, or blended buys.
Pair DOOH with.
Point of care
Waiting rooms, exam rooms and HCP lounges.
Explore point of care →Gas stations
Pump toppers, gas station TV and c-store screens.
Explore gas stations →Mobile
QR, geo-targeting and social to extend OOH.
Explore mobile →Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, or browse every OOH and DOOH media solution. For DOOH on the road, see gas station TV.
Put your message on the right screens.
Tell us who you need to reach, where, and what you want to happen. We'll build a DOOH plan around your audience, venues, and budget.