Place-based Out-of-Home (OOH) advertising is the fastest-growing segment in the industry, reaching audiences in high-engagement environments like salons, clinics, gas stations, and community centers. In this 2025 report, we highlight the top place-based OOH companies in the U.S.—including PlaceBased, the nation’s largest alternative and place-based OOH network—along with market growth data, key players, and why this format is redefining how brands and campaigns connect with communities.

This blog explores the power of DOOH and place-based OOH advertising, their unique advantages, and how they’re redefining the advertising landscape.

Immigrants and their descendants drive much of the U.S. population growth, with over 44 million foreign-born residents as of recent estimates. These communities are not a monolith—they encompass a variety of languages, cultural practices, and socioeconomic backgrounds.

The National Alliance on Mental Illness (NAMI) plays a crucial role in advocating for mental health awareness, education, and support across the country. As mental health challenges continue to affect individuals of all ages, NAMI’s efforts to meet people where they are—physically and emotionally—has never been more important. That’s why more NAMI affiliates are turning to place-based out-of-home (OOH) media to increase their visibility and connect with communities in meaningful ways.

Why do some health campaigns resonate deeply within communities while others falter? The answer often lies in how well these initiatives align with the cultural fabric of their audiences. Culturally relevant health campaigns integrate the unique beliefs, practices, and languages that define each community’s approach to health and wellness.

Opioid overdoses continue to be a devastating public health crisis, impacting individuals across all demographics. In the United States, over 80,000 people lost their lives to opioid overdoses in 2021, according to the National Institute on Drug Abuse (NIDA), highlighting the urgent need for intervention.

Reaching teenagers with advertising campaigns requires more than flashy graphics or catchy slogans. Teens represent a unique demographic characterized by their distinct values, behaviors, and preferences, making them both a challenging and rewarding audience to engage. As trendsetters with growing purchasing power and influence over family decisions, teens can make or break a brand's relevance in the market. Advertising to Teens can be impactful for many messages.

Effective health communication is vital in an information-saturated world. Whether you're a healthcare professional, wellness advocate, or part of a health organization, building connections with your audience is essential for fostering trust and encouraging positive health behaviors.

What is a health campaign? Public health campaigns have become more crucial than ever in advocating for positive behavioral changes and transforming communities for the better. However, the path to a successful public health campaign is not always clear, and many organizations struggle to create meaningful impact. Health advertising campaigns must be targeted and drive engagement.

By leveraging the power of place-based OOH media, brands can create powerful connections with young demographics in an environment where they spend a significant portion of their day—their high school. Imagine the impact of eye-catching billboards, digital screens, or interactive displays in the hallways, cafeterias, or sports arenas of high schools.

With its ability to reach consumers on the go, this form of advertising has proven to be highly effective in promoting health-related messages. From billboards strategically placed near fitness centers to digital screens in healthcare waiting rooms, place-based OOH media allows brands to target key audiences in high-traffic areas.

As the holiday season approaches and festivities ramp up, it's important to prioritize responsible drinking to ensure the safety of ourselves and those around us. Learn creative ways to prevent drunk driving. One effective strategy to promote responsible drinking and prevent impaired driving is through place-based out-of-home (OOH) advertising at bars and other alcohol-serving establishments.

In a world where healthcare is a luxury for many, non-profit health outreach programs have emerged as beacons of hope. These organizations recognize the power of compassion and are changing lives through their unwavering commitment to providing much-needed medical assistance to those who can't afford it.

Are you looking for an effective way to reach high school students and advertise your brand? Look no further! In this guide, we will delve into the world of Out-of-Home (OOH) media and explore its unparalleled potential to capture the attention of this valuable demographic.

Medicaid is crucial in providing healthcare coverage to low-income individuals and families. However, many eligible individuals may be unaware of their eligibility or have limited access to information about Medicaid. Discover how place-based OOH media can be important in educating local communities about Medicaid.

Are you looking to boost student recruitment and successfully navigate the competitive landscape of enrollment marketing? Look no further, because this essential guide has got you covered. In today's digital age, traditional marketing strategies are no longer enough to attract prospective students. With the right strategies, however, you can effectively engage with and convert your target audience. Learn marketing strategies to increase student enrollment.

By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes for tobacco control and prevention campaigns.

Are you ready to captivate the next generation and unlock the secrets to effective youth marketing strategy? Look no further, as we unveil the winning formula to engage and connect with the youngest consumers. In today's fast-paced digital landscape, understanding the preferences, behaviors, and desires of Gen Z and millennials is crucial. Marketing for youth is essential, and PlaceBased is the hub for youth marketing and youth marketing strategies.

In today's world, where information spreads like wildfire, it's crucial to tackle the stigma surrounding HIV head-on and educate the masses about effective prevention methods. A well-executed HIV prevention campaign can be a powerful tool in shattering these stigmas and promoting awareness.

Out-of-home media offers a unique advantage by being present in the physical environment where people live, work, and play. Unlike digital media, OOH media cannot be skipped or blocked, ensuring that health education messages are seen by a wide range of people, regardless of their online habits.