According to a Nielsen study, gas pump advertising has a 23% higher recall rate than traditional advertising methods like TV and print. Gas station ads increase brand recall. Learn about gas ads here.

OOH media is a powerful tool for promoting public health, with the ability to reach diverse audiences, convey clear messages, and deliver compelling content. By following the steps outlined in this guide, marketers and advertisers can create impactful public health campaigns that make a difference in the communities they serve.

OOH advertising requires careful planning and strategic execution. In this comprehensive guide, we will walk you through the essential steps for OOH media planning to help you design effective campaigns that deliver real results.

PlaceBased Media offers DOOH advertising in high schools is to promote social and environmental causes. Advertisements can raise awareness about issues such as climate change, mental health, and social justice.

DOOH can be an effective tool for public health marketing campaigns as it can deliver high-impact, dynamic content that reaches a wide audience.

DOOH advertising is expected to grow faster than any other traditional advertising medium over the next five years, with a projected CAGR of 12.6% from 2021 to 2026. (Polaris Market Research)

PlaceBased offers gas station advertising in nearly every zip-code in the US providing exposure in various multicultural neighborhoods and local communities.

Gas station pump top advertising refers to advertising on the top of gas pump handles or on the sides of gas pump dispensers. It is a highly visible and cost-effective advertising medium that reaches millions of people each day. According to the National Association of Convenience Stores (NACS), there are over 150,000 gas stations in the United States, and over 70% of them have pump top advertising.

Explore the dynamic world of health promotions on college campuses with our blog, where we delve into innovative strategies and initiatives aimed at enhancing student well-being. Join us as we discuss the latest trends, share expert insights, and highlight successful health promotion campaigns that are making a difference in the lives of college students.

Marketing to the LGBTQ+ community has evolved significantly over the years, with place-based media becoming an increasingly popular method of reaching this demographic. Gay bars have long been a staple of the LGBTQ+ community, providing a safe and inclusive space for people to socialize, meet new friends, and engage in activities that celebrate their identity.

Place-based media refers to the use of digital screens, such as billboards, digital signs, and video walls, in public spaces to deliver educational content to a specific audience.

With the legalization of recreational cannabis in many states, more and more people are visiting cannabis dispensaries to purchase and consume cannabis products. While cannabis can be an enjoyable and safe experience when used responsibly, it is important for recreational cannabis users to be aware of best practices for safety when visiting dispensaries.

Tobacco use is a major public health issue, and reducing tobacco usage is an important goal for many communities. Place-based media can be a powerful tool for reducing tobacco usage, particularly where tobacco products are commonly sold. Here are some ways that place-based media can be used to reduce tobacco:

Place-based media can be an effective tool for increasing the use of government resources at food banks. Food banks play a critical role in providing food assistance to individuals and families in need, but not everyone who is eligible for government assistance is aware of the resources available to them.

Health equity refers to the attainment of the highest level of health possible for all people, regardless of their race, ethnicity, socioeconomic status, or other factors. In Florida, there are significant health disparities that impact different populations differently.