Gas station advertising & gas station TV: pump toppers, pump screens and c-store DOOHReach drivers at the pump.
Gas station advertising reaches drivers at the pump and shoppers inside the convenience store with pump-top ads, gas station TV, in-store screens, window clings, counter mats, and take-ones. People are stopped and paying attention for several minutes, and they come back often. PlaceBased Media plans gas station and c-store campaigns as a fully managed service, targeted locally or regionally.
stations
- 29,000+ gas stations
- 500,000+ locations
- AAM-audited delivery
- 15+ languages
- Fully managed
Stopped. Standing. Looking.
Gas station advertising is out-of-home (OOH) and digital out-of-home (DOOH) media at the pump, inside the convenience store, and on gas station TV. Drivers are standing still for several minutes with little else to look at, and they come back week after week.
Dwell time at the pump
A full fill-up gives a message steady, close-range attention.
Built-in frequency
Most people fuel close to home, again and again.
Captive screens
Gas station TV plays video with sound, right at eye level.
Trusted retail setting
A brand-safe stop that's part of everyday life.
A weekly stop for most drivers.
A record 64% of drivers who fill up also go inside the store.
Source: NACS (NACS Magazine), “Shopper Behavior Revealed: From the Pump to the Store,” 2025.The average vehicle fills up every seven days — and 80% of fill-ups happen at a convenience store.
Source: NACS (NACS Magazine), “Shopper Behavior Revealed: From the Pump to the Store,” 2025.U.S. convenience stores handle 160 million transactions every day — about 1,484 per store.
Source: NACS, “U.S. Convenience In-Store Sales Top $340 Billion,” 2026.55% of gas-station visits last longer than five minutes — well beyond the 2–3 minutes it takes to refuel.
Source: GasBuddy (with Cuebiq), “Study Reveals Americans Spending More Time at Gas Stations, Beyond the Pumps and into the Stores,” 2019.Inches from the driver.
The pump is the closest-range, highest-attention spot at the station. Pair a pump format with in-store placements for the whole visit.
Pick the pump format that fits.
Pump toppers. Static displays on top of the pump that stay in view through the whole fill-up. One steady message for the whole flight, ideal for awareness, enrollment, and safety. Pump topper guide
Pump screens and gas station TV. Digital video on or above the pump. Rotate creative, daypart, or switch for weather, holidays, and local events without reprinting. Part of our DOOH advertising network.
Nozzle and pump-face ads. Handle sleeves, pump wraps, and stickers put the message in the driver's hand. They pair well with a topper or screen.
From the forecourt to the checkout.
Gas station TV
HD video at the pump during the fill-up.
Pump toppers
Static, full-view messages for the whole session.
Pump inserts & wraps
Static pump placements in constant view.
In-store digital displays
Screens as shoppers enter, browse, and check out.
Posters & window clings
Entrances, coolers, and high-traffic interior zones.
Counter mats
Point of purchase, for public health, CPG, and local offers.
Door wraps & entry clings
Full-coverage creative at the front door.
Floor decals
Beverage, snack, and lottery areas.
Take-ones & brochures
Detail for program and public health campaigns.
Restroom mirror clings
A high-dwell spot most advertisers miss.
Cooler door wraps
Right at the product decision point.
Nearly every driver stops.
Target by state, DMA, county, or ZIP code, across 29,000+ gas stations in our network.
- 01Commuters & daily driversOn the way to work and on errand runs
- 02Local residentsMost people fuel close to home, so ZIP-based station lists reach your neighborhoods
- 03Families & travelersRoad trips and seasonal travel, on highways and in visitor areas
- 04Professional driversHighway stations and travel centers
- 05Young adults & new driversA key audience for traffic safety and prevention
- 06Rural driversIn many small towns, the gas station is the main daily stop
- 07Hispanic & multiculturalCreative in English, Spanish, and 15 more languages
Design for the forecourt.
- Say one thing.Drivers read the pump at a glance. One short headline, minimal copy, one message.
- Go bold.High contrast and large type stay readable in bright sun, at night, and from a few feet away.
- Give one next step.A QR code, short URL, phone number, or text line lets people act after they drive off.
- Make it local.Versions by market or language, including Spanish, make it feel like it belongs at that station.
- Match format to message.Toppers for one steady message; screens for motion, rotation, and timely updates.
- Stay consistent.Same look at the pump and inside the store, so each touchpoint builds on the last.
- Measure and refresh.Use delivery reports, QR scans, and web traffic, and refresh creative on long flights.
No single network. No national minimum.
We sell gas station TV and pump screens inside broader place-based plans, so public health agencies, QSRs, and CPG brands can buy exactly the stations they need.
- Target by market, county, or ZIP code, down to the neighborhood
- Layer gas station TV with pump toppers, in-store posters, and c-store screens
- Run short or seasonal flights with no long-term commitment
- Get reporting on where ads ran and how they performed
Campaigns that use gas stations
Questions, answered.
01What is gas station advertising?
Promotional and public messages in and around fueling stations: pump-top displays, gas station TV, digital units, nozzle ads, window clings, in-store posters, and checkout signage. Fueling keeps people in place for several minutes, so messages get steady visibility.
02What is gas pump advertising?
Placements on or around the pump itself: static pump toppers, digital pump screens, nozzle handle ads, and pump wraps. They sit inches from the driver during the fill-up, which suits short, simple messages.
03What is gas station TV advertising?
Short-form video ads on screens mounted at fuel pumps. Our network includes more than 29,000 gas stations, so you can run gas station TV locally, regionally, or nationally.
04Can I use QR codes or social media tags?
Yes. QR codes and social tags connect the pump to your website or offer, and we offer mobile extensions using proximity technology at stations in our network.
05Why is gas station advertising effective?
People are standing still with few distractions, they fuel up close to home on a regular basis, and gas stations reach rural, Hispanic, African American, and on-the-go audiences other media miss. In-store placements extend the message past the pump.
06What kinds of organizations use it?
Public health and government agencies (traffic safety, smoking cessation, substance use prevention), healthcare organizations, CPG brands, quick-service and local restaurants, automotive services, travel and hospitality, retail, and financial services.
07What's the difference between gas station TV and pump toppers?
Pump toppers are static printed displays on top of the pump. Gas station TV is digital video with sound that can rotate creative and daypart. Many campaigns use both.
08Can I run gas station ads in a specific city or region?
Yes. Target by DMA, state, county, or ZIP code. We specialize in market-level and hyper-local gas station campaigns.
Pair gas stations with.
DOOH
Digital screens across every venue type.
Explore DOOH →Multicultural
In-language, in-culture, in-neighborhood.
Explore multicultural →Public health
Campaigns for health departments and nonprofits.
Explore public health →Mobile
QR, geo-targeting and social to extend OOH.
Explore mobile →See every media solution.
All media solutions →Planning a campaign? Start with our public health advertising overview, compare DOOH advertising screens, or browse every OOH and DOOH media solution. Running a traffic safety campaign? Read the traffic safety media planning guide or see how we reach drivers and commuters.
Meet drivers at the pump.
Tell us your markets and audience. We'll come back with stations, formats, and a plan sized to your budget.