Local Spaces, Public Health

Insights on how public health can be improved through place-based out-of-home media.

10 Click it or Ticket Campaign Ideas to Boost Seat Belt Safety
Cody Cagnina Cody Cagnina

10 Click it or Ticket Campaign Ideas to Boost Seat Belt Safety

Seat belt safety is a top priority when it comes to road travel. To enhance awareness and encourage compliance, implementing a captivating Click it or Ticket campaign can make a significant impact. In this article, we will explore ten creative and effective campaign ideas that will boost seat belt usage and save lives.

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OOH Media: The Future of Outdoor Advertising
Cody Cagnina Cody Cagnina

OOH Media: The Future of Outdoor Advertising

Step into the future of outdoor advertising and discover the limitless potential of harnessing the impact of out-of-home (OOH) media. In this article, we explore outdoor advertising and how it's evolving to captivate audiences like never before.

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Paid Media 101: PSA Campaigns
Cody Cagnina Cody Cagnina

Paid Media 101: PSA Campaigns

Are you struggling to understand how paid media fits into your marketing strategy? Look no further! In this article, we'll guide you through the basics of paid media and its undeniable impact on your overall marketing efforts.

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Unlock the Power of Grocery Store Advertising
Cody Cagnina Cody Cagnina

Unlock the Power of Grocery Store Advertising

Looking to unlock the power of grocery store advertising to give your business a much-needed boost? Look no further! In this article, we'll share expert strategies that will help you capitalize on the massive potential of grocery store advertising, and grocery store advertisements.

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Public Health Marketing for  a Healthier Society
Cody Cagnina Cody Cagnina

Public Health Marketing for a Healthier Society

Through strategic communication and targeted campaigns, public health marketers have the ability to inspire and educate individuals to make healthier choices, ultimately improving the overall well-being of the community.

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What is Place-Based Advertising?
Cody Cagnina Cody Cagnina

What is Place-Based Advertising?

By leveraging the power of location data, advertisers can now deliver personalized and hyper-targeted messages to consumers at precisely the right time and place.

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High School Advertising: Youth Marketing Strategy
Cody Cagnina Cody Cagnina

High School Advertising: Youth Marketing Strategy

High school advertising is great resource to incorporate into your youth marketing strategies due to its ability to reach students where they spend a significant amount of their time. Unlike other forms of media that can be easily ignored or skipped, OOH media captures attention with its large-scale, visually appealing displays.

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Place Based Media: Health Education for All People
Cody Cagnina Cody Cagnina

Place Based Media: Health Education for All People

By utilizing place-based media in a thoughtful and culturally sensitive manner, health education messages can effectively reach underserved communities, leading to improved health outcomes and a better understanding of essential health information.

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Navigating the Regulatory Landscape: Compliance in Healthcare Marketing
Cody Cagnina Cody Cagnina

Navigating the Regulatory Landscape: Compliance in Healthcare Marketing

With regulations constantly changing, marketers in the healthcare industry face the challenge of staying compliant while effectively promoting their products and services. In this article, we will explore the key considerations and best practices for ensuring compliance in healthcare marketing.

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Introduction to Government Marketing
Cody Cagnina Cody Cagnina

Introduction to Government Marketing

Learn strategies governments can employ to maximize the impact of their marketing efforts. From creating compelling content that educates and engages to leveraging social media platforms to reach local audiences, these strategies can help governments effectively communicate their messages.

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Point-of-Care Ads for Opioid Overdose Prevention
Cody Cagnina Cody Cagnina

Point-of-Care Ads for Opioid Overdose Prevention

The opioid epidemic continues to ravage communities across the globe, leaving behind a trail of devastation and heartache. Amidst this crisis, Naloxone, an opioid overdose reversal medication, has emerged as a critical tool in preventing opioid-related deaths. However, the challenge lies in ensuring its accessibility and usage by those who need it the most. One innovative solution is the utilization of Point-of-Care (POC) advertising at clinics to increase Naloxone prescriptions.

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