Local Spaces, Public Health
Insights on how public health can be improved through place-based out-of-home media.

6 Powerful LGBTQ+ Place-Based OOH Channels for Inclusive and Impactful Campaigns
Discover powerful LGBTQ+ marketing strategies with this guide to place-based advertising. Learn how brands can connect with LGBTQ+ audiences through inclusive campaigns in bars, health centers, salons, Pride events, and more. Perfect for public health, nonprofit, and brand marketers seeking impactful, gay-friendly advertising.

Strategies for Promoting Health with OOH Media
With its ability to reach consumers on the go, this form of advertising has proven to be highly effective in promoting health-related messages. From billboards strategically placed near fitness centers to digital screens in healthcare waiting rooms, place-based OOH media allows brands to target key audiences in high-traffic areas.

Drink Responsibly This Holiday Season: How Place-Based OOH at Bars Can Help Prevent Impaired Driving
As the holiday season approaches and festivities ramp up, it's important to prioritize responsible drinking to ensure the safety of ourselves and those around us. Learn creative ways to prevent drunk driving. One effective strategy to promote responsible drinking and prevent impaired driving is through place-based out-of-home (OOH) advertising at bars and other alcohol-serving establishments.

How Non-Profit Health Outreach is Changing Lives
In a world where healthcare is a luxury for many, non-profit health outreach programs have emerged as beacons of hope. These organizations recognize the power of compassion and are changing lives through their unwavering commitment to providing much-needed medical assistance to those who can't afford it.

How to Advertise to High School Students?
Are you looking for an effective way to reach high school students and advertise your brand? Look no further! In this guide, we will delve into the world of Out-of-Home (OOH) media and explore its unparalleled potential to capture the attention of this valuable demographic.

Enhancing Healthcare Access: Exploring Medicaid Promotions in Local Communities with Place-Based Out-of-Home Advertising
Medicaid is crucial in providing healthcare coverage to low-income individuals and families. However, many eligible individuals may be unaware of their eligibility or have limited access to information about Medicaid. Discover how place-based OOH media can be important in educating local communities about Medicaid.

The Essential Guide to Enrollment Marketing: Strategies to Boost Student Recruitment
Are you looking to boost student recruitment and successfully navigate the competitive landscape of enrollment marketing? Look no further, because this essential guide has got you covered. In today's digital age, traditional marketing strategies are no longer enough to attract prospective students. With the right strategies, however, you can effectively engage with and convert your target audience. Learn marketing strategies to increase student enrollment.

Tobacco Control: Fighting The Multi-Billion Dollar Tobacco Marketing Machine
By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes for tobacco control and prevention campaigns.

Marketing to the LGBTQ+ Community: The Role of Place-Based Media in Gay Bars
Marketing to the LGBTQ+ community has undergone a significant transformation, with place-based media emerging as a powerful tool to connect with this dynamic demographic. As businesses and brands seek meaningful ways to reach LGBTQ+ audiences, they increasingly recognize the importance of visibility in places where community members gather and feel at home.

Captivating the Next Generation: Unveiling the Secrets of an Effective Youth Marketing Strategy
Are you ready to captivate the next generation and unlock the secrets to effective youth marketing strategy? Look no further, as we unveil the winning formula to engage and connect with the youngest consumers. In today's fast-paced digital landscape, understanding the preferences, behaviors, and desires of Gen Z and millennials is crucial. Marketing for youth is essential, and PlaceBased is the hub for youth marketing.

Shattering Stigmas: The Ultimate Guide to an Effective HIV Prevention Campaign
In today's world, where information spreads like wildfire, it's crucial to tackle the stigma surrounding HIV head-on and educate the masses about effective prevention methods. A well-executed HIV prevention campaign can be a powerful tool in shattering these stigmas and promoting awareness.

The Power of Out-of-Home Media in Promoting Health Education: Reaching and Inspiring Communities
Out-of-home media offers a unique advantage by being present in the physical environment where people live, work, and play. Unlike digital media, OOH media cannot be skipped or blocked, ensuring that health education messages are seen by a wide range of people, regardless of their online habits.

The Power of Out-of-Home Media: Amplifying PSA Impact
Out-of-home media, including billboards, place-based advertising, digital screens, and interactive displays, allows brands to connect with consumers in high-traffic areas.

DOOH Ads: A Game-Changer for Targeted Advertising
In the fast-paced advertising world, staying ahead of the competition means embracing innovative strategies that captivate audiences and drive results.

Public Health Campaigns: Influencing Change
In today's world, public health campaigns can drive significant change and shape a better tomorrow. These campaigns are instrumental in raising awareness about pressing health issues, promoting preventive measures, and encouraging positive behaviors.

The Power of Public Health Advertising: Promoting a Healthier Future for All
From tobacco control campaigns to nutrition awareness initiatives, these advertisements play a crucial role in educating and influencing behavior change. By leveraging the power of media and creative storytelling, public health advertising can effectively reach large audiences and drive positive health outcomes.

Public Health Marketing: How to Master Marketing to Males Aged 18-34
This demographic, crucial in shaping public health behaviors, demands innovative approaches due to their unique characteristics and interests. In this article, we explore effective strategies in public health marketing targeted at males aged 18-34,

Community Health Promotion: How Health Promotion Initiatives Transform Lives
Through various community-driven programs, individuals receive the education, resources, and support they need to make positive health choices. From local fitness classes and workshops to grassroots campaigns promoting healthy eating habits, these initiatives empower individuals to take control of their health and improve their overall quality of life.

Place-Based Advertising 101: Comprehensive Guide with 4 Stellar Campaign Examples
Place-based advertising, also known as location-based advertising, offers businesses a powerful way to connect with their target audience in specific geographical locations.

Public Health Marketing: Inspire Action to Transform Lives
Public health marketing campaigns tackle a variety of issues, ranging from smoking cessation to increasing physical activity and preventing diseases. These campaigns aim to educate and motivate individuals to make positive health choices by leveraging strategic messaging and utilizing various communication channels.