Out-of-Home media, as the name suggests, refers to any advertising that reaches consumers while they are on the go. Unlike traditional media, such as television or radio, OOH media is not confined to a single platform. Instead, it encompasses a variety of formats that target consumers outside their homes.

One important aspect of cannabis safety is ensuring that it is stored securely, especially to prevent access by children. Out-of-home (OOH) advertising offers a unique opportunity to raise awareness and educate the public about the safe storage of cannabis products.

High school is a critical juncture in students' lives when they start exploring higher education options and making decisions about their future. Engaging with high school students during this formative period not only helps colleges and universities build brand awareness but also establishes relationships that can influence students' college choices.

Behavior change marketing (behaviour change marketing) is a dynamic approach that leverages psychological insights, persuasive techniques, and targeted messaging to inspire individuals to adopt new behaviors or modify existing ones. Marketing for behavior change is a powerful tool that can drive positive transformations in various aspects of life, from personal health and well-being to social and environmental sustainability.

Enter place-based media, a revolutionary form of advertising that is transforming the way brands connect with their target audience. By leveraging the power of location-based targeting, place-based media allows advertisers to deliver personalized and contextually relevant messages to consumers in real-time.

Gas pump advertising has emerged as an effective and innovative way for businesses to connect with consumers at a point of high engagement. With the United States becoming increasingly diverse, gas pump advertising presents a unique opportunity to reach a multicultural audience.

Discover how you can utilize paid media at high schools to amplify your youth-targeted awareness campaigns.

According to a Nielsen study, gas pump advertising has a 23% higher recall rate than traditional advertising methods like TV and print. Gas station ads increase brand recall. You can learn about gas ads, c-store advertising, and gas station TV ads here.

In Public Health Marketing, OOH media is a powerful tool for promoting public health, with the ability to reach diverse audiences, convey clear messages, and deliver compelling content. By following the steps outlined in this guide, marketers and advertisers can create impactful public health campaigns that make a difference in the communities they serve.

OOH advertising requires careful planning and strategic execution. In this comprehensive guide, we will walk you through the essential steps for OOH media planning to help you design effective campaigns that deliver real results.

PlaceBased Media offers DOOH advertising in high schools is to promote social and environmental causes. Advertisements can raise awareness about issues such as climate change, mental health, and social justice.

DOOH can be an effective tool for public health marketing campaigns as it can deliver high-impact, dynamic content that reaches a wide audience.

DOOH advertising is expected to grow faster than any other traditional advertising medium over the next five years, with a projected CAGR of 12.6% from 2021 to 2026. (Polaris Market Research)

PlaceBased offers gas station advertising in nearly every zip-code in the US providing exposure in various multicultural neighborhoods and local communities.

Gas station pump top advertising refers to advertising on the top of gas pump handles or on the sides of gas pump dispensers. It is a highly visible and cost-effective advertising medium that reaches millions of people each day. According to the National Association of Convenience Stores (NACS), there are over 150,000 gas stations in the United States, and over 70% of them have pump top advertising.

Explore the dynamic world of health promotions on college campuses with our blog, where we delve into innovative strategies and initiatives aimed at enhancing student well-being. Join us as we discuss the latest trends, share expert insights, and highlight successful health promotion campaigns that are making a difference in the lives of college students.

Marketing to the LGBTQ+ community has evolved significantly over the years, with place-based media becoming an increasingly popular method of reaching this demographic. Gay bars have long been a staple of the LGBTQ+ community, providing a safe and inclusive space for people to socialize, meet new friends, and engage in activities that celebrate their identity.

Place-based media refers to the use of digital screens, such as billboards, digital signs, and video walls, in public spaces to deliver educational content to a specific audience.

With the legalization of recreational cannabis in many states, more and more people are visiting cannabis dispensaries to purchase and consume cannabis products. While cannabis can be an enjoyable and safe experience when used responsibly, it is important for recreational cannabis users to be aware of best practices for safety when visiting dispensaries.