Local Spaces, Public Health

Insights on how public health can be improved through place-based out-of-home media.

DOOH Advertising: Marketing in Public Spaces
Cody Cagnina Cody Cagnina

DOOH Advertising: Marketing in Public Spaces

Explore the dynamic world of Digital Out-of-Home (DOOH) Advertising and its impact on marketing in public spaces. This comprehensive blog delves into the latest trends, technological advancements, and effective strategies in DOOH, offering insights into how it transforms public areas into interactive marketing platforms. Perfect for marketers, advertisers, and anyone interested in the future of outdoor advertising.

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Bar Advertising: 10 Strategies to Drive Awareness
Cody Cagnina Cody Cagnina

Bar Advertising: 10 Strategies to Drive Awareness

Discover 10 innovative strategies for public health offices to use bar advertising effectively in this comprehensive blog. Learn how to leverage unique settings like bars to drive awareness on crucial public health issues such as impaired driving prevention, HIV/AIDS awareness, tobacco control, and overdose prevention.

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High School Advertising: A Guide For Success
Cody Cagnina Cody Cagnina

High School Advertising: A Guide For Success

Explore this comprehensive guide to high school advertising. Delve into effective strategies for engaging high school students, from understanding their unique mindset to leveraging social media and OOH displays. Learn the importance of brand voice, targeted ads, influencer partnerships, and how to measure campaign success. It is essential for marketers aiming to establish long-term brand loyalty with the teenage demographic.

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Digital Out-of-Home Revolution: Rise of DOOH
Cody Cagnina Cody Cagnina

Digital Out-of-Home Revolution: Rise of DOOH

The advertising landscape is experiencing a dynamic shift with the rise of Digital Out-of-Home (DOOH) advertising. This blog post delves into the world of DOOH, highlighting its effectiveness, providing examples and case studies, and paying special attention to the burgeoning sector of place-based DOOH advertising.

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Health Promotions: Marketing for Behavior Change
Cody Cagnina Cody Cagnina

Health Promotions: Marketing for Behavior Change

Effective health marketing plays a pivotal role in driving behavior change towards healthier lifestyles. But have you ever considered the psychology behind these strategies? Our thoughts, perceptions, and decision-making processes significantly influence our responses to health promotion efforts.

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Why In-Bar Advertising is a Marketing Game Changer
Cody Cagnina Cody Cagnina

Why In-Bar Advertising is a Marketing Game Changer

Whether it's a vibrant billboard strategically placed near the bar or a creative campaign on the back of coasters, in-bar advertising allows brands to reach consumers when they are relaxed and open to exploring new products and services.

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Prevention Campaigns: 5 Effective Strategies for Health Promotion
Cody Cagnina Cody Cagnina

Prevention Campaigns: 5 Effective Strategies for Health Promotion

Discover five powerful strategies for health promotion that can help you thrive in today's fast-paced world and prevent chronic disease. Effective health promotion programs and policies are essential for local communities. In this article, we provide examples of health promotion activities to help you create an impactful campaign, Example of health promotion, effective health promotion programs, and policies, & more.

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10 Impaired Driving Prevention Campaign Ideas
Cody Cagnina Cody Cagnina

10 Impaired Driving Prevention Campaign Ideas

This article delves into innovative and effective strategies to combat impaired driving. With the alarming statistics and tragic consequences of driving under the influence of alcohol or drugs, it's more important than ever to develop impactful campaigns that resonate with drivers of all ages.

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How Public Health Media Can Promote Positive Change
Cody Cagnina Cody Cagnina

How Public Health Media Can Promote Positive Change

When it comes to public health, the media has a unique opportunity to shape the narrative and promote positive change. With the right approach, public health media can educate and engage the masses, raising awareness about important health issues and driving them towards healthier choices.

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