Local Spaces, Public Health
Insights on how public health can be improved through place-based out-of-home media.

988 Campaign Ideas for Effective Suicide Prevention Promotions
Discover 988 campaign ideas and practical tips for creating tailored, location-based advertising initiatives to promote suicide prevention. From digital signage to experiential marketing, this guide has you covered.

The Evolution of Supermarket Advertising
Discover eye-catching displays strategically placed at grocery stores to capture the attention of your target demographic.

Overcoming Challenges: Strategies for Marketing to Military Audiences
Discover proven strategies for marketing to the military demographic and overcoming unique challenges. Learn more at PlaceBased.
The Ultimate Guide to OOH Media Planning: Boosting Your Advertising Success
This comprehensive guide will walk you through the essential steps of OOH media planning. From understanding the different types of OOH media formats to selecting the right locations for your campaigns, we’ll equip you with the knowledge and tools to create impactful and successful outdoor campaigns.

Beyond Diversity: Why African American Marketing is Essential for Inclusive Branding
Marketing to African American consumers requires a nuanced and culturally aware approach to resonate authentically. Discover the importance of African American marketing and how to build an inclusive branding strategy and reach a diverse audience.

Healthcare Marketing: The Power of Point-of-Care Advertising
Point-of-Care advertising allows healthcare marketers to target consumers seeking medical advice or information, creating a unique opportunity to engage and influence their decision-making.

OOH Campaigns: How to Captivate Your Target Audience
Discover the secrets to successful OOH campaigns and learn how to connect with your audience through strategic placements and eye-catching design elements. Unlock the power of OOH advertising today.

DOOH Advertising: Marketing in Public Spaces
Explore the dynamic world of Digital Out-of-Home (DOOH) Advertising and its impact on marketing in public spaces. This comprehensive blog delves into the latest trends, technological advancements, and effective strategies in DOOH, offering insights into how it transforms public areas into interactive marketing platforms. Perfect for marketers, advertisers, and anyone interested in the future of outdoor advertising.

Bar Advertising: 10 Strategies to Drive Awareness
Discover 10 innovative strategies for public health offices to use bar advertising effectively in this comprehensive blog. Learn how to leverage unique settings like bars to drive awareness on crucial public health issues such as impaired driving prevention, HIV/AIDS awareness, tobacco control, and overdose prevention.

Point-of-Care Marketing: How to Connect with Patients at the Right Time and Place
Explore the dynamic world of Point-of-Care Marketing in healthcare with our comprehensive blog. Uncover strategies for engaging patients effectively at the right time and place, leveraging technology and personalized content.

High School Advertising: A Guide For Success
Explore this comprehensive guide to high school advertising. Delve into effective strategies for engaging high school students, from understanding their unique mindset to leveraging social media and OOH displays. Learn the importance of brand voice, targeted ads, influencer partnerships, and how to measure campaign success. It is essential for marketers aiming to establish long-term brand loyalty with the teenage demographic.

Digital Out-of-Home Revolution: Rise of DOOH
The advertising landscape is experiencing a dynamic shift with the rise of Digital Out-of-Home (DOOH) advertising. This blog post delves into the world of DOOH, highlighting its effectiveness, providing examples and case studies, and paying special attention to the burgeoning sector of place-based DOOH advertising.
Health Promotions: Marketing for Behavior Change
Effective health marketing plays a pivotal role in driving behavior change towards healthier lifestyles. But have you ever considered the psychology behind these strategies? Our thoughts, perceptions, and decision-making processes significantly influence our responses to health promotion efforts.

Hispanic Advertising: A Growing Marketing
Discover the power of Hispanic advertising and learn how to engage with this demographic to unlock new opportunities effectively.

Why In-Bar Advertising is a Marketing Game Changer
Whether it's a vibrant billboard strategically placed near the bar or a creative campaign on the back of coasters, in-bar advertising allows brands to reach consumers when they are relaxed and open to exploring new products and services.

Indoor Advertising: Maximize Your Brand Exposure with Indoor Ads
Step into the future of advertising with indoor advertising. As the traditional advertising landscape evolves, businesses are increasingly focusing on indoor spaces as a powerful medium for promotion.

Prevention Campaigns: 5 Effective Strategies for Health Promotion
Discover five powerful strategies for health promotion that can help you thrive in today's fast-paced world and prevent chronic disease. Effective health promotion programs and policies are essential for local communities. In this article, we provide examples of health promotion activities to help you create an impactful campaign, Example of health promotion, effective health promotion programs, and policies, & more.

Healthcare Marketing: Strategies for Captivating Your Target Audience
Are you struggling to capture the attention of your target audience in the competitive world of healthcare marketing? Look no further! In this article, we will reveal effective strategies to help you master healthcare marketing and captivate your audience like never before.

10 Impaired Driving Prevention Campaign Ideas
This article delves into innovative and effective strategies to combat impaired driving. With the alarming statistics and tragic consequences of driving under the influence of alcohol or drugs, it's more important than ever to develop impactful campaigns that resonate with drivers of all ages.

How Public Health Media Can Promote Positive Change
When it comes to public health, the media has a unique opportunity to shape the narrative and promote positive change. With the right approach, public health media can educate and engage the masses, raising awareness about important health issues and driving them towards healthier choices.